Announced details
Premium towels for personal use; everyday living
“Towel Laboratory” is described as having dominated the industry in cumulative sales, but the cumulative figure is Not disclosed.
Joint research is being conducted with Shinshu University through industry-academic collaboration. i-TOWEL is sold through Amazon.jp and ZOZOTOWN.
Shinshu University is listed as a joint research partner. Amazon.jp and ZOZOTOWN are listed as the main sales channels. Other information, including locations, representatives and business activities, is Not disclosed.
1-26-6 Ebisu-Nishi, Shibuya-ku, Tokyo (head office), 16-15 Sarugaku-cho, Shibuya-ku, Tokyo (Daikanyama T-SITE GARDEN GALLERY), 6-20-1 Tsujido-Motomachi, Fujisawa, Kanagawa (Shonan T-SITE), 1-4-1 Nihombashi-Muromachi, Chuo-ku, Tokyo (Nihombashi Mitsukoshi Main Store), 2-7-1 Yurakucho, Chiyoda-ku, Tokyo (Yurakucho Marui)
S face towel: approximately ¥1,320; M big face towel: approximately ¥1,980; L bath towel: approximately ¥3,080; X global bath towel: approximately ¥3,850 (including tax)
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | i-TOWEL (アイタオル), Towel Research Institute |
| Counterparty | Shinshu University, Amazon.jp, ZOZOTOWN |
| Counterparty overview | Shinshu University is listed as a joint research partner. Amazon.jp and ZOZOTOWN are listed as the main sales channels. Other information, including locations, representatives and business activities, is Not disclosed. |
| Relationship with the Company | Joint research is being conducted with Shinshu University through industry-academic collaboration. i-TOWEL is sold through Amazon.jp and ZOZOTOWN. |
| Offering price | S face towel: approximately ¥1,320; M big face towel: approximately ¥1,980; L bath towel: approximately ¥3,080; X global bath towel: approximately ¥3,850 (including tax) |
| Launch date | 25 September 2026 (actual launch date) |
| Applicable area | Premium towels for personal use; everyday living |
| Location | 1-26-6 Ebisu-Nishi, Shibuya-ku, Tokyo (head office), 16-15 Sarugaku-cho, Shibuya-ku, Tokyo (Daikanyama T-SITE GARDEN GALLERY), 6-20-1 Tsujido-Motomachi, Fujisawa, Kanagawa (Shonan T-SITE), 1-4-1 Nihombashi-Muromachi, Chuo-ku, Tokyo (Nihombashi Mitsukoshi Main Store), 2-7-1 Yurakucho, Chiyoda-ku, Tokyo (Yurakucho Marui) |
| Location scale | i-TOWEL is available in 8 colors and 4 sizes. Plans call for pop-up stores at 4 venues. |
| Usage history | “Towel Laboratory” is described as having dominated the industry in cumulative sales, but the cumulative figure is Not disclosed. |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To refresh its corporate identity as part of a “transformation phase” looking 100 years ahead, with a view to further growth in Japan’s towel industry and business expansion in global markets. It also aims to offer the comfort of premium towels at appropriate prices through its own brand, following “Towel Laboratory.”