Announced details
Online sales of towel products and household goods
More than 40 million units sold cumulatively. The cumulative number of stores carrying the products exceeded 2,000 within six months of the launch of offline sales in January 2026.
A sales-channel business relationship under which IZAWA TOWEL CO.,LTD. operates an official store on Rakuten Ichiba. Capital and personnel relationships: not disclosed
An online shopping marketplace. The source states that it has a large number of female users in their 30s to 50s.
The company is confident that expanding its sales channels to Rakuten Ichiba will help attract a diverse range of consumers, but the specific impact on sales and profit has not been disclosed.
The company does not address Contract Value / Offering price.
Amazon.co.jp Best Sellers rankings (Home & Kitchen category), based on the company’s research as of 24 August 2026, covering 1 August 2022 to 24 August 2026
| Item | Details |
|---|---|
| Names of Products / Services Covered | Towel Research Institute, #003 [Volume Rich], #001 [Everyday Simple] |
| Counterparty | Rakuten Ichiba (the operator’s official name and securities code are not stated in the source) |
| Counterparty overview | An online shopping marketplace. The source states that it has a large number of female users in their 30s to 50s. |
| Relationship with the Company | A sales-channel business relationship under which IZAWA TOWEL CO.,LTD. operates an official store on Rakuten Ichiba. Capital and personnel relationships: not disclosed |
| Launch date | 24 August 2026 (official opening; actual), with test operations (pre-opening) beginning on 20 August 2026 |
| Applicable area | Online sales of towel products and household goods |
| Usage history | More than 40 million units sold cumulatively. The cumulative number of stores carrying the products exceeded 2,000 within six months of the launch of offline sales in January 2026. |
| Impact on Business Performance | The company is confident that expanding its sales channels to Rakuten Ichiba will help attract a diverse range of consumers, but the specific impact on sales and profit has not been disclosed. |
| Source | Amazon.co.jp Best Sellers rankings (Home & Kitchen category), based on the company’s research as of 24 August 2026, covering 1 August 2022 to 24 August 2026 |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Expansion of sales channels following increased brand awareness through the rollout of physical stores. The company says this will help attract a more diverse range of consumers, including women in their 30s to 50s who were more difficult to reach through Amazon.