Announced details
Sale of towel products at domestic retail stores
2,000 stores carrying the brand cumulatively (as of the end of June 2026)
Towel Laboratory is sold through retail stores under partnerships with major retailers representing each region.
2,000 stores carrying the brand cumulatively (as of the end of June 2026)
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Towel Research Institute |
| Relationship with the Company | Towel Laboratory is sold through retail stores under partnerships with major retailers representing each region. |
| Launch date | January 2026 (actual start of sales at domestic retail stores) |
| Applicable area | Sale of towel products at domestic retail stores |
| Location scale | 2,000 stores carrying the brand cumulatively (as of the end of June 2026) |
| Usage history | 2,000 stores carrying the brand cumulatively (as of the end of June 2026) |
Items this document does not state (12)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Offline sales were launched in response to customer feedback such as “I want to touch the products and choose them in person” and “I want to purchase them in stores.” Partnerships with major retailers in each region and test sales were well received.