Announced details
Towel sales at retail stores in Japan
1,000 stores carrying the products on a cumulative basis (announcement dated 7 May 2026)
Partnership and product rollout relationship for sales at retail stores in Japan. Test sales were conducted at a major home improvement retailer.
Surpassed 1,000 stores carrying the products (approximately four months after launch)
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Towel Research Institute, Fluffy Slim Bath Towel with a Generous Design, Smooth-to-the-Touch Towel, #003 Volume Rich, #052 Dry Keep, Light and Quick-Drying — Fluffy Type —, Light and Quick-Drying — Textured Type —, Beautiful Hair Towel, Soft Volume, Soft Simple |
| Counterparty | コーナン, HIヒロセ, Yume Town, Apita, Piago, a major home improvement retailer |
| Relationship with the Company | Partnership and product rollout relationship for sales at retail stores in Japan. Test sales were conducted at a major home improvement retailer. |
| Launch date | 1 January 2026 (first release, actual results) |
| Applicable area | Towel sales at retail stores in Japan |
| Location scale | Surpassed 1,000 stores carrying the products (approximately four months after launch) |
| Usage history | 1,000 stores carrying the products on a cumulative basis (announcement dated 7 May 2026) |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company began offline sales in response to customer requests to purchase the products in stores and accelerated their rollout at home improvement stores, general merchandise stores and discount stores.