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Other Disclosures3636Mitsubishi Research Institute,Inc.Information and Communications, Services and Others

Produced an “Empathy-Building Handbook” under an NEDO-commissioned project

Mitsubishi Research Institute produced and published the “Empathy-Building Handbook” as an outcome of an NEDO-commissioned research project. It summarizes ways to turn addressing social issues into reasons for consumers to choose a company and link this to corporate growth.

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Announced details

“Empathy-Building Handbook”: Linking Responses to Social Issues to Growth
Applicable field (uses covered by this announcement)

Product and service planning and development, marketing, sustainability initiatives, social-issue businesses

Launch dateMarch 2026 (publication month and actual date)
What the company reported numerically
Quantitative Effects

Survey of 3,000 consumers and interviews with 7 companies. Other quantitative impact figures: Not disclosed.

Relationship between the counterparty and the company
Mitsubishi Research Institute,Inc.3636
Relationship with the Company

MRI was commissioned by NEDO to conduct the research.

CounterpartyNew Energy and Industrial Technology Development Organization (NEDO)

National research and development agency. Location, representative, capital and year established: Not disclosed.

In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.

Source (materials cited by the company)

NEDO, “Empathy-Building Handbook: Linking Responses to Social Issues to Growth”; MRI’s consumer market forecasting system “mif”; NEDO Project Results Database

Announced details
ItemDetails
Names of Products / Services Covered“Empathy-Building Handbook”: Linking Responses to Social Issues to Growth
CounterpartyNew Energy and Industrial Technology Development Organization (NEDO)
Counterparty overviewNational research and development agency. Location, representative, capital and year established: Not disclosed.
Relationship with the CompanyMRI was commissioned by NEDO to conduct the research.
Launch dateMarch 2026 (publication month and actual date)
Applicable areaProduct and service planning and development, marketing, sustainability initiatives, social-issue businesses
Quantitative EffectsSurvey of 3,000 consumers and interviews with 7 companies. Other quantitative impact figures: Not disclosed.
SourceNEDO, “Empathy-Building Handbook: Linking Responses to Social Issues to Growth”; MRI’s consumer market forecasting system “mif”; NEDO Project Results Database
Items this document does not state (10)
Contract ValueOffering priceContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocationLocation scaleUsage historyImpact on Business Performance

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

Produced as an outcome of the NEDO-commissioned “Study on Building Empathy for New Value.” To identify the conditions under which social value leads to consumer purchasing behavior and provide guidance that can be used in corporate product and service planning, marketing, and sustainability initiatives.

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Produced an “Empathy-Building Handbook” under an NEDO-commissioned project | Mitsubishi Research Institute,Inc. (3636) timely disclosure | Komori