Constraints on the Use of Third-Party Data Due to Restrictions on Cookie Use
First written in FY2021. 1 of 4 entries say "Restated". Latest entry: FY2023-Q1.
1 other company's latest entry also says "Restated".
- FY2023-Q1RestatedAnnual report
「Against this backdrop, amid the trend toward stronger online privacy protection originating with Europe's General Data Protection Regulation (GDPR), the so-called post-cookie era is expected to bring increasing restrictions on the use of third-party data and individuals' behavioral histories. This could bring major changes to conventional customer acquisition, particularly the identification of prospective customers and relationship building.」
The company continues to state that post-cookie restrictions on the use of third-party data and individuals' behavioral histories could bring major changes to the identification of prospective customers and relationship building. - FY2022-Q2Clarification of the impact pathway to customer acquisitionAnnual report
「In the so-called post-cookie era, in which identifiers previously widely used to identify users online cannot be used without their consent, restrictions on third-party data and individuals' behavioral histories are expected to increase. This could bring major changes to conventional customer acquisition, particularly the identification of prospective customers and relationship building.」
The company specifically describes the possibility that post-cookie restrictions on the use of third-party data and behavioral histories could change how prospective customers are identified and how relationships with customers are built. - FY2022-Q1Clarification of impact pathwaysAnnual report
「In the near future, amid the trend toward stronger online privacy protection originating with Europe's General Data Protection Regulation (GDPR), the so-called post-cookie era is expected to bring increasing restrictions on the use of third-party data and individuals' behavioral histories. In this era, identifiers previously widely used to identify users online will no longer be usable without their consent.」
The company provides a more specific description of restrictions on the use of third-party data and individuals' behavioral histories in the post-cookie era, where identifiers can no longer be used without the individual's consent. - FY2021First statedAnnual report
「In the future, we will enter a cookie-less era in which the use of cookies, which have traditionally been widely used to track individuals' browsing behavior on internet services, will be restricted. In this environment, companies and service providers may no longer be able to use large volumes of third-party data previously supplemented by cookies and other means.」
The company identified for the first time, as an independent risk, the possibility that restrictions on cookie use could make third-party data unavailable and affect data use by companies and service providers and advertising-related businesses.