GREE Holdings (3632) · InitiativeAdvanced
Strengthening ad technology capabilities in the advertising and media business through the acquisition of クオント株式会社
First written in FY2018. 1 of 2 entries say "Advanced", first in FY2019-Q3. Latest entry: FY2019-Q3.
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Strengthening Ad Technology Through the Acquisition of クオント株式会社A theme 1 companies write about · 0 as a headwind · 1 as a tailwind
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- FY2019-Q3AdvancedAnnual report
「株式会社ADFULLY and クオント株式会社 were excluded from the scope of consolidation because they were absorbed in a merger by Glossom株式会社.」
Following its acquisition, クオント株式会社 was absorbed in a merger by Glossom株式会社, changing its organizational form from an independent consolidated subsidiary. No information was provided on whether the effects of the ad technology were realized or whether the initiatives continued or were discontinued. - FY2018First statedAnnual report
「Date of business combination: 1 June 2018 (date of share acquisition) Voting rights acquired: 100% Consideration for acquisition (cash): ¥300 million The decision was made because the ad technology held by クオント株式会社 for visualizing and maximizing marketing effectiveness was considered capable of delivering further growth for the advertising and media business.」
クオント株式会社 was acquired in full and made a consolidated subsidiary for consideration of ¥300 million. The stated intention was to use its ad technology for visualizing and maximizing marketing effectiveness to drive growth in the advertising and media business.