Dependence on the advertising market, advertising budgets and media brands
First written in FY2016. 2 of 6 entries say "Restated". Latest entry: FY2023.
GREE Holdings moved to the "Worse" side of this theme in 2019, 1 year before the typical company in this theme (2020).
The whole theme swung hardest in 2020: 18 of 24 companies on the "Worse" side.
2 other companies' latest entry also says "Dropped".
- FY2023DroppedAnnual reportThe Business and Other Risks section of this annual securities report does not list dependence on the advertising market, advertiser budgets, advertising agency strategies or media brand strength as separate items.
- FY2022-Q3RestatedAnnual report
「Regarding the impact of COVID-19 on the Group, some media outlets in the advertising and media businesses were affected, while the impact on the game and metaverse businesses was limited.」
The explanation that some media outlets in the advertising and media businesses were affected, while the impact on the game and metaverse businesses was limited, continues to be provided. - FY2021WorsenedAnnual report
「However, a reduction in advertisers’ budgets for marketing and sales promotion, changes in the sales strategies of advertising agencies and similar factors may affect the Group’s business development and operating results. In addition, the spread of COVID-19 may affect the Group’s business development and operating results.」
In addition to the existing dependence on advertiser budgets and agency strategies, the potential impact of the spread of COVID-19 was explicitly added. - FY2019SoftenedAnnual report
「A reduction in advertisers’ budgets for marketing and sales promotion, changes in the sales strategies of advertising agencies and similar factors may affect the Group’s business development and operating results.」
Dependence on advertiser budgets and advertising agencies’ sales strategies was reiterated, while market fluctuations in the advertising market and declining media brand strength, which had been described previously, are not explicitly mentioned in this section. - FY2017RestatedAnnual report
「However, if market factors cause fluctuations in the internet advertising market, advertisers reduce budgets for marketing and sales promotion, advertising agencies change their sales strategies, or the brand strength of individual media outlets declines, the revenue model may be impaired, affecting the Group’s business development and operating results.」
The risks of the advertising revenue model’s dependence on the advertising market, advertiser budgets, agency strategies and media brand strength are reiterated. - FY2016First statedAnnual report
「If market factors cause fluctuations in the internet advertising market, advertisers reduce budgets for marketing and sales promotion, advertising agencies change their sales strategies, or the media brand strength of “GREE” declines, the revenue model may be impaired, affecting the Group’s business development and operating results.」
The advertising revenue model is described as being affected by market fluctuations, advertiser budgets, agency strategies and media brand strength.