Axel Mark (3624) · InitiativeFirst stated

Improving Transparency in Ad Delivery Through the Sharing of Ad Fraud Information

First written in FY2020-Q2. . Latest entry: FY2020-Q2.

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Internet Advertising Ad Fraud Prevention and Ad Delivery OptimizationA theme 6 companies write about · 0 as a headwind · 6 as a tailwind

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FY2020-Q2First statedAnnual report
「ADroute has joined SHARED BLACKLIST MEMBERS (SBL MEMBERS), which shares lists of ad fraud.」
As an ad fraud prevention measure, the company joined SBL MEMBERS, through which advertising delivery providers share information on fraudulent activity, and began measures extending beyond its own efforts.

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