Expansion of the Smartphone Advertising Market Driven by the Shift to Mobile
First written in FY2017-Q2. 19 of 20 entries say "Restated". Latest entry: FY2024.
15 other companies' latest entry also says "Restated".
- FY2024RestatedAnnual report
「Internet advertising media spending expanded from 2022 to 2023 to ¥2.687 trillion, up 108.3% year on year. By transaction method, programmatic advertising accounted for 87.4% of the overall internet advertising market and reached ¥2.349 trillion, up 110.9% year on year, maintaining a high growth rate.」
The expansion of the internet advertising market and programmatic advertising has been updated with the latest 2023 data on market size, growth rate and composition. - FY2024-Q2RestatedAnnual report
「According to Dentsu Inc.'s "Advertising Expenditures in Japan for 2023," the market expanded in 2023 to ¥3.333 trillion, up 107.8% year on year, against a backdrop of advancing digital transformation in society.」
The expansion of the internet advertising market has been updated with the latest data, showing a 2023 market size of ¥3.333 trillion and year-on-year growth of 107.8%. It also describes changes in advertising demand by industry. - FY2023RestatedAnnual report
「Internet advertising media spending expanded from 2021 to 2022 to ¥2.4801 trillion, up 115.0% year on year. By transaction method, programmatic advertising accounted for 85.4% of the overall internet advertising market and reached ¥2.1189 trillion, up 115.3% year on year, maintaining a high growth rate.」
The expansion of the internet advertising market and programmatic advertising has been updated with 2022 data on market size, year-on-year growth and composition. - FY2023-Q2RestatedAnnual report
「According to Dentsu Inc.'s "Advertising Expenditures in Japan for 2022," the internet advertising market, in which we primarily provide services, maintained a high growth rate despite various domestic and international factors, including COVID-19, the situation in Ukraine and rising prices. Against a backdrop of advancing digital transformation (DX) in society, the market expanded in 2022 to ¥3.0912 trillion, up 114.3% year on year, accounting for 43.5% of total advertising expenditures in Japan. Internet advertising is expected to continue growing as consumption of digital content and use of e-commerce expand and time spent connected to the internet increases.」
The view that the internet advertising market will expand against a backdrop including DX, digital-content consumption and increased use of e-commerce is maintained, with 2022 market size updated to ¥3.0912 trillion, up 114.3% year on year and representing 43.5% of total advertising expenditures. - FY2023-Q1RestatedAnnual report
「The internet advertising market in which we primarily provide services continues to grow as digital transformation (DX) in Japanese society progresses.」
The market view that the internet advertising market continues to grow against a backdrop of advancing DX has been reaffirmed. - FY2022-Q3RestatedAnnual report
「According to Dentsu Inc.'s "Advertising Expenditures in Japan for 2021," despite the impact of the COVID-19 pandemic, consumption of digital content and increased use of e-commerce, driven by the progress of digital transformation (DX) in society amid stay-at-home and work-from-home demand, helped the market expand in 2021 to ¥2.7052 trillion, up 121.4% year on year. It surpassed advertising spending in the four traditional mass-media categories for the first time.」
The market view that the internet advertising market expanded to ¥2.7052 trillion in 2021, driven by DX, digital-content consumption and increased use of e-commerce, is reiterated. - FY2022-Q2RestatedAnnual report
「According to Dentsu Inc.'s "Advertising Expenditures in Japan for 2021," the market maintained a high growth rate despite the impact of the COVID-19 pandemic, supported by increased advertising spending on e-commerce sites amid stay-at-home demand. In 2021, it expanded to ¥2.7052 trillion, up 121.4% year on year, surpassing advertising spending in the four traditional mass-media categories for the first time.」
The expansion of the internet advertising market has been updated with its 2021 market size and year-on-year growth, with an explanation that it surpassed advertising spending in the four traditional mass-media categories for the first time. - FY2021RestatedAnnual report
「Although internet advertising media spending was affected by the global spread of COVID-19, it expanded from 2019 to 2020 to ¥1.7567 trillion, up 105.6% year on year. By transaction method, programmatic advertising accounted for 82.9% of the overall internet advertising market, reaching ¥1.4558 trillion, up 109.7% year on year.」
The expansion of the internet advertising market and programmatic advertising has been updated with 2020 market-size and year-on-year data. - FY2021-Q2RestatedAnnual report
「According to Dentsu Inc.'s "Advertising Expenditures in Japan for 2020," despite the impact of the COVID-19 pandemic, restrictions on going out and travel and stronger stay-at-home demand further accelerated the digitalisation of society. The market continued to expand steadily in 2020, reaching ¥2.229 trillion, up 105.9% year on year.」
The market view is that the internet advertising market expanded in 2020 to ¥2.229 trillion, up 105.9% year on year, against a backdrop of the digitalisation of society driven by the COVID-19 pandemic. - FY2020RestatedAnnual report
「From 2018 to 2019, the market expanded to ¥1.663 trillion, up 114.8% year on year. By transaction method, programmatic advertising accounted for 79.8% of the overall internet advertising market, reaching ¥1.3267 trillion, up 115.2% year on year.」
The expansion of the internet advertising market and the share of programmatic advertising have been updated with 2019 market-size data. - FY2019-Q3RestatedAnnual report
「From 2017 to 2018, the market expanded to ¥1.448 trillion, up 118.6% year on year. By medium, smartphone advertising reached ¥1.0181 trillion, up 122.4% year on year. In 2019, the internet advertising market is expected to grow 115.9% year on year, with smartphone advertising in particular expected to grow 122.7%.」
The expansion of the internet advertising and smartphone advertising markets, and the expected growth in 2019, remain as previously indicated. - FY2019-Q2RestatedAnnual report
「From 2017 to 2018, the market expanded to ¥1.448 trillion, up 118.6% year on year. By medium, smartphone advertising expanded to ¥1.0181 trillion, up 122.4%. In 2019, the internet advertising market is also expected to expand by 115.9%, while smartphone advertising is expected to grow by 122.7% year on year, supporting further growth ahead.」
The expansion of the internet advertising and smartphone advertising markets has been updated with actual 2018 results and 2019 forecasts. - FY2019-Q1RestatedAnnual report
「From 2016 to 2017, the market expanded to ¥1.2206 trillion, up 117.6% year on year. By medium, smartphone advertising expanded to ¥831.7 billion, up 128.4%, while programmatic advertising, a transaction method, grew 127.3% year on year.」
New market data continues to show the expansion of the internet advertising market, smartphone advertising and programmatic advertising. - FY2018RestatedAnnual report
「By medium, smartphone advertising had expanded to a market size of ¥831.7 billion, or 128.4% of the previous year's level, while the transaction method known as programmatic advertising grew to 127.3% of the previous year's level.」
The expansion of the smartphone advertising market is reflected in new market data showing a market size of ¥831.7 billion, year-on-year growth of 128.4%, and year-on-year growth of 127.3% for programmatic advertising. - FY2018-Q3RestatedAnnual report
「In particular, smartphone advertising had expanded to a market size of ¥831.7 billion, or 128.4% of the previous year's level. The market was forecast to exceed ¥1 trillion in 2018, and steady market growth was expected.」
The company updates its discussion of the expansion and expected growth of the smartphone advertising market using the 2017 market size and the 2018 forecast. - FY2018-Q2RestatedAnnual report
「In particular, smartphone advertising had expanded to a market size of ¥647.6 billion, or 130.0% of the previous year's level, and steady market growth was expected.」
The company reiterates the expansion and expected future growth of the smartphone advertising market using the same market data as in the previous year. - FY2018-Q1RestatedAnnual report
「In particular, smartphone advertising had expanded to a market size of ¥647.6 billion, or 130.0% of the previous year's level, and steady market growth was expected.」
The company reiterates the expansion and expected growth of the smartphone advertising market driven by the shift to mobile, citing specific market-size data. - FY2017RestatedAnnual report
「In particular, smartphone advertising had expanded to a market size of ¥647.6 billion, or 130.0% of the previous year's level, and steady market growth was expected.」
The company continues to indicate the expansion and expected growth of the smartphone advertising market, citing specific market size and year-on-year data. - FY2017-Q3RestatedAnnual report
「According to Dentsu's 2016 Advertising Expenditures in Japan, the internet advertising market is undergoing a shift to mobile, with smartphone advertising growing, and the market is expected to continue expanding.」
The company continues to indicate that smartphone advertising is growing against the backdrop of the shift to mobile and that the internet advertising market is expected to expand. - FY2017-Q2First statedAnnual report
「According to Dentsu's 2016 Advertising Expenditures in Japan, the internet advertising market is undergoing a shift to mobile, with smartphone advertising growing, and the market is expected to continue expanding.」
The company indicates that smartphone advertising is growing against the backdrop of the shift to mobile and that the internet advertising market is expected to continue expanding.