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Presentation materials for financial results3624AXEL MARK INC.Information and Communications, Services and Others

Presentation Materials for the Second Quarter Financial Results Briefing for the Fiscal Year Ending September 2026

Sales in the trading card business increased significantly, driven by measures including greater emphasis on events, and store sales reached a record high. Meanwhile, the advertising business contracted, and the company reviewed its business and capital structure through the transfer of shares in 2 subsidiaries and the cancellation of stock acquisition rights.

Worth reading
69In focus
Scored from 3 of 6 sections
Direction
Mixed performance
Direction inferred from the company’s description.
Scale
320
¥ million
Wording
Conditional
How definitive the wording is.

Contents of this document

Presentation materials for financial resultsSecond quarter of the fiscal year ending September 20264 items taken from the company’s own explanation
Financial Results Figures (The key points of this material are explained below)
Net Sales¥642 million
Operating profit¥-303 million
Ordinary income¥-330 million
Net income¥-451 million
Selling, general and administrative expenses¥214 million
Results for the three months of the current quarter
Net Sales
¥320 million
Operating profit
¥-149 million
Ordinary income
¥-161 million
Net income
¥-255 million
EBITDA
¥-145 million
Full-year earnings forecast
Net Sales
¥1,308 million
Operating profit
¥-486 million
Ordinary income
¥-501 million
Net income for the current fiscal year
¥-502 million
What the company explained in this material
Self-assessment against the planThe company's self-assessment against its own plan.
Generally tracking within the plan
New initiatives
  • Transfer of shares in スパイラルセンス株式会社 and ウェルネスモアラボラトリーズ株式会社
  • Appointment of the TCG business head as crafty's representative director
  • First-anniversary initiatives, events and social media campaigns for the cardéria Ikebukuro store
  • Launch of cardéria's official TikTok account
  • Introduction of new presentations and condition-unlocked mystery packs for アイリストレカ
  • Acquisition and cancellation of the 31st and 32nd Stock Acquisition Rights
Key KPIsA metric the company considers important as a management benchmark.
  • cardéria Ikebukuro store sales as a percentage of sales in the opening month1,492 %
  • cardéria Ikebukuro store sales quarter on quarter198 %
  • BANDAI CARD GAMES Fest attendance20,000 people
Segment results
Advertising Business
Net Sales
¥93 million
Trading card business
Net Sales
¥225 million
Other
Net Sales
¥1 million
Contents of this document
ItemDetails
Document typePresentation materials for financial results
Fiscal Period CoveredSecond quarter of the fiscal year ending September 2026
Net Sales¥642 million
Operating profit¥-303 million
Ordinary income¥-330 million
Net income¥-451 million
Selling, general and administrative expenses¥214 million
Results for the three months of the current quarterNet Sales ¥320 million / Operating profit ¥-149 million / Ordinary income ¥-161 million / Net income ¥-255 million / EBITDA ¥-145 million
Full-year earnings forecastNet Sales ¥1,308 million / Operating profit ¥-486 million / Ordinary income ¥-501 million / Net income for the current fiscal year ¥-502 million
Self-assessment against the planGenerally tracking within the plan
Segment resultsAdvertising Business Net Sales ¥93 million / Year on year against the same period last year Not disclosed / Trading card business Net Sales ¥225 million / Year on year against the same period last year Not disclosed / Other Net Sales ¥1 million / Year on year against the same period last year Not disclosed
Key KPIsIndicator name cardéria Ikebukuro store sales as a percentage of sales in the opening month / Value 1,492 % / Year on year against the same period last year Not disclosed, Indicator name cardéria Ikebukuro store sales quarter on quarter / Value 198 % / Year on year against the same period last year Not disclosed, Indicator name BANDAI CARD GAMES Fest attendance / Value 20,000 people / Year on year against the same period last year Not disclosed
New initiativesTransfer of shares in スパイラルセンス株式会社 and ウェルネスモアラボラトリーズ株式会社, Appointment of the TCG business head as crafty's representative director, First-anniversary initiatives, events and social media campaigns for the cardéria Ikebukuro store, Launch of cardéria's official TikTok account, Introduction of new presentations and condition-unlocked mystery packs for アイリストレカ, Acquisition and cancellation of the 31st and 32nd Stock Acquisition Rights
Items this document does not state (18)
Gross Profit MarginOperating profit marginProgress against full-year forecastBreakdown of Factors Affecting the ChangeUnit price and quantity metricsNumber of stores and locationsNumber of employeesAssumptions Underlying the Business OutlookRisk amount incorporated into the outlookMedium-term management plan targetsFinancial targetsAnnual DividendPayout ratioAcquisition of treasury sharesCapital expendituresOrders received and order backlogMarket Size / ShareKey points of the Q&A

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

The trading card business improved due to stronger event initiatives, favorable market conditions, and a review of crafty's earnings structure. Sales in the advertising business contracted because of the challenging business environment. The transfer of the subsidiary shares was undertaken because uncertainty arose regarding the feasibility of achieving the growth initially anticipated, after comprehensively considering the business portfolio and allocation of management resources.

How to read this page

This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.
Presentation Materials for the Second Quarter Financial Results Briefing for the Fiscal Year Ending September 2026 | AXEL MARK INC. (3624) timely disclosure | Komori