Addressing market expansion and achieving further growth
First written in FY2016. 9 of 26 entries say "Advanced", first in FY2022-Q2. Latest entry: 2026-10-30.
28 other companies' latest entry also says "Advanced".
- FY2026ReframedAnnual report
「The Company is currently promoting comprehensive support through full-funnel marketing, which connects every stage from consumer awareness through purchase and conversion into fans, rather than limiting itself to optimizing individual touchpoints such as conventional websites and mobile applications.」
The focus was clarified from an explanation centered on individual touchpoints and UX to full-funnel marketing providing end-to-end support from awareness through purchase and conversion into fans. - 2026-05-29AdvancedGeneral Meetings of Shareholders
「特に、企業、団体のあるべきCX（カスタマーエクスペリエンス：顧客体験価値）を実現するため、顧客企業がターゲットとする消費者の認知から購買、その後のロイヤルティ向上に至るまでの全プロセスを一気通貫で最適化するフルファネルマーケティング支援を強化し、マーケティング施策の最適化を通じて事業成果の最大化に取り組んでおります。」
生成AI活用を含む従来方針に加え、フルファネルマーケティング支援の強化を事業の具体的な注力領域として記載した。 - FY2026-H1AdvancedAnnual report
「To support future business growth, the Company plans to expand and deepen its services in the full-funnel marketing field, where it has strengths, while developing high-value-added services that use generative AI and improving productivity. It established a task force to incorporate generative AI into its proposal activities and is actively encouraging customer companies and government bodies, including local governments, to use generative AI.」
Under its policy of making generative AI central to the business, the Company reported specific progress, including the expansion and deepening of its full-funnel marketing business, the establishment of a task force to incorporate generative AI into proposal activities, and efforts to promote its use among customer companies and government bodies. - FY2025ReframedAnnual report
「The Company's management vision is “Creating the society of the future through generative AI.” In addition to its accumulated expertise in user experience design (customer experience design; hereinafter, “UXD”) and digital technology, from the current fiscal year it will make the use of generative AI technology central to its business as it supports customers' digital transformation (DX) and digital marketing. Going forward, the Company's policy is to continue providing highly distinctive services built on its strengths in unconstrained proposal capabilities and advanced technological capabilities, with the aim of becoming the No. 1 brand in fields that use generative AI technology.」
The focus shifted from the previous policy of becoming the No. 1 brand in the UXD field to a management vision and target centered on the use of generative AI technology and becoming the No. 1 brand in fields that use generative AI. - FY2024RestatedAnnual report
「The Company's management vision is “Creating the future of business through digital technology and creating the future of business with users. Everything begins with the user experience.” It operates a business that supports customers' digital transformation (DX) and digital marketing by leveraging its accumulated expertise in user experience design (customer experience design; hereinafter, “UXD”) and digital technology. The Company's policy is also to continue providing highly distinctive services built on its strengths in unconstrained proposal capabilities and advanced technological capabilities, with the aim of becoming the No. 1 brand in the UXD field.」
The management vision and policy of aiming to become the No. 1 brand in the UXD field while supporting DX and digital marketing were reaffirmed. - FY2024-Q3RestatedAnnual report
「Against this business backdrop, to support future business growth, the Company plans to expand the scope of services provided in the owned media field and promote a multichannel strategy spanning not only the web, which has been its focus since its founding, but also various devices, messaging, advertising, e-commerce, and physical stores, regardless of whether they are digital or physical, while focusing on developing new services that use digital technology.」
The policy of expanding the owned media field, promoting a multichannel strategy encompassing various devices, messaging, advertising, e-commerce, and physical stores, and developing new services was reaffirmed. - FY2024-Q2RestatedAnnual report
「Against this business backdrop, to support future business growth, the Company plans to expand the scope of services provided in the owned media field, promote a multichannel strategy spanning the web and various devices regardless of whether they are digital or physical, and focus on developing new services that use digital technology.」
The policy of driving business growth through expansion of the owned media field, a multichannel strategy spanning digital and physical channels, and the development of new services was reaffirmed. - FY2024-Q1RestatedAnnual report
「To support future business growth, the Company plans to expand the scope of services provided in the owned media field while leveraging and strengthening its existing advantages, and to promote a multichannel strategy spanning the web and various devices, regardless of whether they are digital or physical.」
The policy of expanding the scope of owned media services and promoting a multichannel strategy spanning digital and physical channels was reaffirmed as part of the effort to drive business growth. - FY2023RestatedAnnual report
「The Company's management vision is “Creating the future of business through digital technology and creating the future of business with users. Everything begins with the user experience.” It operates a business that supports customers' digital transformation (DX) and digital marketing by leveraging its accumulated expertise in user experience design (customer experience design; hereinafter, “UXD”) and digital technology. The Company also aims to become the No. 1 brand in the UXD field and its policy is to continue providing highly distinctive services built on its strengths in unconstrained proposal capabilities, highly creative capabilities, and advanced technological capabilities.」
The policy of aiming to become the No. 1 brand in the UXD field and the management vision of supporting DX and digital marketing by leveraging UXD and digital technology were reaffirmed. - FY2023-Q3AdvancedAnnual report
「Orders remained strong, and revenue increased 21.5% year on year.」
Against the backdrop of stronger DX proposal activities and deeper collaboration with NTT DATA, orders remained strong and revenue increased 21.5% year on year. - FY2023-Q2AdvancedAnnual report
「With the strengthening of proposals related to DX and its collaboration with NTT DATA Corporation proving effective, orders for existing services remained strong, led by major customers in the telecommunications, retail, and local government sectors.」
Under its policy of expanding existing services and developing a foundation for growth, the strengthening of DX proposals and collaboration with NTT DATA proved effective, and orders from major customers remained strong. - FY2023-Q1AdvancedAnnual report
「The Company operates a business that supports customers' digital transformation (DX) and digital marketing by leveraging its expertise in user experience design (UXD) and digital technology. Against this business backdrop, it is working to launch new services to expand its existing services and develop a further foundation for growth. At the beginning of the fiscal year, the Company established a new organization to support business development by customer companies aimed at resolving social issues, and began providing services.」
Under its policy of expanding existing services and developing a new foundation for growth, the Company established an organization to support the resolution of social issues at the beginning of the fiscal year and began providing new services. - FY2022ReframedAnnual report
「The Company's policy is to continue providing highly distinctive services built on its strengths in unconstrained proposal capabilities, highly creative capabilities, and advanced technological capabilities, with the aim of becoming the No. 1 brand in the user experience design (UXD) field.」
The wording, which had been organized around a medium-term vision centered on customer experience (CX) in FY2021, was reorganized in FY2022 to explicitly state the previous target of becoming the No. 1 brand in the UXD field. - FY2022-Q3AdvancedAnnual report
「During the cumulative third quarter, revenue remained solid, supported by the expansion of projects for major customers and other factors. However, the intensifying competition to hire digital talent has prevented new hiring from progressing as planned, and issues have emerged, including an adverse impact on efforts to win new projects and a heavier burden on existing personnel.」
Under its policy of renewed business growth, revenue remained solid due to the expansion of projects for major customers. - FY2022-Q2AdvancedAnnual report
「Against this business backdrop, having achieved a certain degree of success in improving its earnings structure over the past several years, the Company positioned the current fiscal year as a year of renewed business growth and is proceeding with the expansion of its existing contract-based business and investment in new areas, primarily e-commerce. During the cumulative second quarter, orders remained strong, including the expansion of projects for major customers, and the higher personnel utilization rate contributed to profit.」
While continuing its policy of renewed business growth, the Company reported progress in the form of expanded projects for major customers, strong orders, and a higher personnel utilization rate. - FY2022-Q1ReframedAnnual report
「Against this business backdrop, having achieved a certain degree of success in improving its earnings structure over the past several years, the Company positioned the current fiscal year as a year of renewed business growth and proceeded to expand its existing contract-based business while investing in new areas, primarily e-commerce.」
The previous growth policy was made more specific by positioning the current fiscal year as a year of renewed business growth and proceeding with the expansion of the existing contract-based business and investment in new areas, primarily e-commerce. - FY2021ReframedAnnual report
「The Company has once again designated its future priority growth and investment areas as the realization of customer experiences without barriers between online and offline channels, such as e-commerce, corporate websites, and stores. To accelerate growth by concentrating management resources in these priority growth areas, selectively concentrating investment, and improving capital efficiency, the Company decided to sell its shares in TMH.」
In addition to the previous policy of aiming to become No. 1 in UX design, customer experiences spanning e-commerce, corporate websites, and stores were identified as priority growth and investment areas. - FY2021-Q2ReframedAnnual report
「Under its Group vision, “Creating the future of business through digital technology and creating the future of business with users,” the Group provides services centered on customer experience (CX) to support the optimization of corporate digital marketing and digital transformation. To achieve its FY2022 medium-term vision of becoming “a company that designs business and society by dramatically transforming people’s experiences,” the Group is pursuing three initiatives: strengthening its customer experience (CX) design capabilities, improving business profitability, and investing in growth areas.」
The target was clarified from becoming the No. 1 brand in UX design to becoming a company that designs business and society around CX under its FY2022 medium-term vision. - FY2020ReframedAnnual report
「The Group's policy is to continue providing highly distinctive services built on its strengths in unconstrained proposal capabilities, highly creative capabilities, and advanced technological capabilities, with the aim of becoming the No. 1 brand in user experience (UX) design.」
The focus was clarified from the previous expression of being the No. 1 brand in digital marketing to being the No. 1 brand in user experience (UX) design. - FY2020-Q3RestatedAnnual report
「Due primarily to the loss of major advertising projects at a subsidiary, revenue for the cumulative second quarter of the current consolidated fiscal year was ¥259 million below the same period of the previous year. Although the Group worked to restore performance through revenue growth in the third quarter, it was unable to offset the decline in revenue.」
The Group continues to target a recovery in performance through revenue growth, but stated that it had not yet offset the decline in revenue by the third quarter. - FY2020-Q2RestatedAnnual report
「Going forward, the Group intends to expand revenue while maintaining the improved profitability of its projects.」
The policy of expanding revenue while maintaining improved project profitability was reaffirmed. - FY2019RestatedAnnual report
「The Group's policy is to continue providing highly distinctive services built on its strengths in proposal capabilities, highly creative capabilities, and advanced technological capabilities, with the aim of becoming the No. 1 brand in digital marketing.」
The policy of aiming to become the No. 1 brand in digital marketing was reaffirmed. - FY2018RaisedAnnual report
「The Group's policy is to continue providing highly distinctive services built on its strengths in proposal capabilities, highly creative capabilities, and advanced technological capabilities, with the aim of becoming the No. 1 brand in digital marketing.」
In addition to the previous overall growth target, a specific goal of becoming the No. 1 brand in digital marketing was established. - FY2016First statedAnnual report
「To respond to the expanding market environment and achieve further growth, the Group will address the following key challenges.」
The overall growth target first identified in FY2016.