Strengthening frontline sales capabilities through an overhaul of the sales staff personnel system and expanded recruitment of new graduates
First written in FY2017. . Latest entry: FY2021.
0 other companies' latest entry also says "Other".
- FY2021Digital integration of in-store sales capabilitiesAnnual report
「The company will recruit new talent from outside the organization, fundamentally review planning and development operations, and rebuild its capabilities around systems and people. At the same time, it will unlock the potential of dressers responsible for in-store sales and work with the digital business to provide seamless services across stores and EC, including marketing through social media by turning dressers into influencers.」
The company expanded the scope of its initiatives from reforming the traditional personnel system and increasing graduate recruitment to acquiring external talent, turning dressers into influencers, social media marketing, and integration between stores and EC. - FY2017First statedAnnual report
「We revamped our personnel system and improved the employment environment while working to strengthen in-store sales capabilities, including by substantially increasing graduate recruitment to improve retention among sales staff.」
Identifies revamping the personnel system, improving the employment environment, and substantially increasing graduate recruitment as measures to strengthen sales capabilities.