Sales for this month
October 2026Fiscal year ending February 2027Domestic retail sales were 102.4% of the prior-year level. Store sales were 105.3%, e-commerce sales were 91.3% and same-store sales were 95.6%. Full-price sales were strong in the first part of the month, but the higher temperatures from the middle of the month onward delayed the transition from autumn to winter merchandise.
There was 1 more holiday than in the same month of the prior year, and its positive impact on same-store sales was estimated at approximately 2.5%., Higher-than-usual temperatures delayed the full-scale start of sales of outerwear and other items, as well as the transition from autumn to winter merchandise., Promotional measures supported sale-price sales through brick-and-mortar channels., Lost sales opportunities due to delivery delays and quality defects at some brands
Generally disclosed around the third business day of the following month
Month March 2025 / Year-on-year change in domestic retail sales 98.7, Month April 2025 / Year-on-year change in domestic retail sales 95, Month May 2025 / Year-on-year change in domestic retail sales 100, Month June 2025 / Year-on-year change in domestic retail sales 97.8, Month July 2025 / Year-on-year change in domestic retail sales 101.2, Month August 2025 / Year-on-year change in domestic retail sales 102, Month September 2025 / Year-on-year change in domestic retail sales 92.8, Month October 2025 / Year-on-year change in domestic retail sales 102.2, Month November 2025 / Year-on-year change in domestic retail sales 102.2, Month December 2025 / Year-on-year change in domestic retail sales 107, Month January 2026 / Year-on-year change in domestic retail sales 102.8, Month February 2026 / Year-on-year change in domestic retail sales 110.9
Scope of aggregation: Domestic retail business (domestic retail sales, excluding domestic wholesale sales, event sales and overseas sales. Store sales and store counts include directly operated stores and VSPA, but exclude franchise stores and overseas stores)
| Item | Details |
|---|---|
| Month Covered | October 2026 |
| Fiscal Year Covered | Fiscal year ending February 2027 |
| Scope of aggregation | Domestic retail business (domestic retail sales, excluding domestic wholesale sales, event sales and overseas sales. Store sales and store counts include directly operated stores and VSPA, but exclude franchise stores and overseas stores) |
| Year-on-year change in monthly net sales | 102.4 |
| Total-store sales, year on year | 105.3 |
| Same-Store Sales, Year on Year | Ratio (%) 95.6 / Definition Stores for which at least 12 full months have elapsed since opening or being newly consolidated, and whose sales floor is in the same section and of the same size as in the same month of the prior year, with no changes. Stores relocated due to renovations or other reasons, or closed for 1 day or more, are excluded. E-commerce is excluded. |
| Cumulative Year-on-Year Change from Start of Period | 106.8 |
| Year-on-year change by category | Name Store sales / Year on year 105.3, Name E-commerce sales / Year on year 91.3 |
| Number of Stores at Period-End | Number of retail stores 2,445 stores |
| Number of stores opened during the month | 4 stores |
| Number of stores closed during the month | 5 stores |
| Monthly Commentary | Domestic retail sales were 102.4% of the prior-year level. Store sales were 105.3%, e-commerce sales were 91.3% and same-store sales were 95.6%. Full-price sales were strong in the first part of the month, but the higher temperatures from the middle of the month onward delayed the transition from autumn to winter merchandise. |
| Factors Affecting the Change | There was 1 more holiday than in the same month of the prior year, and its positive impact on same-store sales was estimated at approximately 2.5%., Higher-than-usual temperatures delayed the full-scale start of sales of outerwear and other items, as well as the transition from autumn to winter merchandise., Promotional measures supported sale-price sales through brick-and-mortar channels., Lost sales opportunities due to delivery delays and quality defects at some brands |
| Monthly trend for the same period last year | Month March 2025 / Year-on-year change in domestic retail sales 98.7, Month April 2025 / Year-on-year change in domestic retail sales 95, Month May 2025 / Year-on-year change in domestic retail sales 100, Month June 2025 / Year-on-year change in domestic retail sales 97.8, Month July 2025 / Year-on-year change in domestic retail sales 101.2, Month August 2025 / Year-on-year change in domestic retail sales 102, Month September 2025 / Year-on-year change in domestic retail sales 92.8, Month October 2025 / Year-on-year change in domestic retail sales 102.2, Month November 2025 / Year-on-year change in domestic retail sales 102.2, Month December 2025 / Year-on-year change in domestic retail sales 107, Month January 2026 / Year-on-year change in domestic retail sales 102.8, Month February 2026 / Year-on-year change in domestic retail sales 110.9 |
| Next Scheduled Disclosure | Generally disclosed around the third business day of the following month |
Items this document does not state (7)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Temperatures were higher than usual from the middle of the month onward, delaying the transition from autumn to winter merchandise. In brick-and-mortar channels, promotional measures supported sale-price sales, while some brands experienced lost sales opportunities due to delivery delays and quality defects.