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Tsi Holdings (3608) · InitiativeFirst stated

Brand Revitalization and Renewal and Brand Building Led by Younger Employees

First written in FY2022. . Latest entry: FY2022.

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Clarifying brand concepts and strengthening differentiated product offeringsA theme 27 companies write about · 0 as a headwind · 28 as a tailwind

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  1. FY2022First statedAnnual report

    「By having employees from younger generations who share the perspective of target customers take the lead in building the brands, we will foster customers' affinity with them. Specifically, we will establish brand development methods through the previously mentioned LAB, launch projects for each brand undertaking initiatives, and review and formulate new concepts.」

    Building brands with younger-generation employees at the center, establishing development methods at LAB, and launching brand-specific projects were described as new initiatives.
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Brand Revitalization and Renewal and Brand Building Led by Younger Employees | TSI HOLDINGS CO.,LTD. (3608) | Komori