Developing Demand for Handmade Products Through Social Media and Expanding into Overseas Markets
First written in FY2018. 5 of 7 entries say "Restated". Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026The focus has been made more specific, shifting from developing demand mainly through social media to creating opportunities to take up crafts and expanding proprietary products overseas.Annual report
「In the crafts and hobby-related fields, the company will focus in Japan on creating opportunities for people to take up crafts and work to uncover demand. It also aims to expand sales to Western countries and Asian countries by proposing highly distinctive products, thereby increasing its share of overseas markets, where its current share is extremely low.」
The wording of the initiatives has become more specific, shifting from promoting the appeal of crafts through social media and other channels to creating opportunities to take up crafts and expanding overseas market share through highly distinctive product proposals. - FY2024RestatedAnnual report
「The company will use social media and other channels to promote the appeal of handmade hobbies that can be enjoyed at home in the crafts market, work to uncover new demand, propose proprietary products for household sewing threads, and develop overseas markets, including Western and Asian countries.」
The company reaffirms its plans to promote handmade hobbies through social media and other channels, propose proprietary products for household sewing threads, and develop Western and Asian markets. - FY2022RestatedAnnual report
「The company will use social media and other channels to promote the appeal of handmade hobbies that can be enjoyed at home, including sewing, in the crafts market, work to uncover new demand, propose proprietary products for household sewing threads, and develop overseas markets, including Western countries and Asia.」
The company reiterates its plans to promote handmade hobbies through social media and other channels, uncover domestic demand, propose proprietary products, and develop Western and Asian markets. - FY2021RestatedAnnual report
「The company will use social media and other channels to promote the appeal of handmade hobbies that can be enjoyed at home, including sewing, in domestic and overseas crafts markets, work to uncover new demand in Japan, and leverage its proprietary products and accumulated expertise to develop overseas markets, including Western countries and Asia.」
The company continues to target promoting the appeal of handmade hobbies that can be enjoyed at home through social media and other channels, uncovering domestic demand, and developing overseas markets, including Western and Asian markets. - FY2020RestatedAnnual report
「The company will use social media and other channels to promote the appeal of handmade hobbies (handmade products) that can be enjoyed at home in domestic and overseas crafts markets, work to uncover new demand in Japan, and leverage its proprietary products and accumulated expertise to develop overseas markets, including Western countries.」
The company reiterates its plans to promote the appeal of handmade products through social media and other channels, uncover domestic demand, and develop overseas markets, including Western markets, using its proprietary products and expertise. - FY2019RestatedAnnual report
「The company will use social media and other channels to promote the appeal of handmade hobbies (handmade products) in domestic and overseas crafts markets, work to uncover new domestic demand, and leverage its proprietary products and accumulated expertise to develop overseas markets, including Western countries.」
The company continues to target the development of demand for handmade products through social media and the expansion of overseas markets, including Western markets, using its proprietary products and expertise. - FY2018First statedAnnual report
「The company will use social media and other channels to promote the appeal of handmade products in Japan's crafts market, which has continued to decline gradually against the backdrop of lifestyle changes and other factors, and work to uncover new demand. It will also leverage its proprietary products and accumulated expertise to develop overseas markets, including not only Western countries but also China and Southeast Asian countries, where further growth is expected.」
The company aims to uncover domestic demand by promoting the appeal of handmade products through social media and other channels, while developing the Western, Chinese and Southeast Asian markets using its proprietary products and expertise.