Achieving a Dominant Market Share

「We actively promoted the unchanged prices and worked to secure sales and earnings through market share growth and higher unit sales.」

「We strategically held prices steady rather than raising them for this fall/winter season. By actively promoting the unchanged prices, we worked to secure sales and earnings through market share growth and higher unit sales.」

「For JICHODO, as a traditional core workwear brand, we promoted a diverse range of functional products adapted to users' various workplace and working environments, supporting their business activities, and worked to stimulate demand and expand orders. For Jawin, we offered fashionable, stylish products for adults, further raised brand awareness and focused on expanding sales and earnings. For Z-DRAGON, we offered workwear combining functionality, design and price competitiveness, conducted efficient advertising centered on social media, and expanded orders from both individual and corporate customers.」

「For our existing major brands, JICHODO offers a broad range of functional products adapted to users' different workplace environments as a traditional core workwear brand, and we worked to expand orders for corporate uniforms. Jawin, positioned as stylish, fashionable casual workwear for adults, focused on raising awareness to expand its fan base. Z-DRAGON, positioned as a stylish and casual brand supported by a broad range of consumers across generations and genders, focused on expanding orders from both corporate and individual customers.」

「For FEVER GEAR ADVANCE, the heated-gear brand offering products such as battery-powered heated vests with built-in heating elements, we upgraded quality and performance from last year's fall/winter season and focused on expanding sales and market share.」

「For the JICHODO brand, as a traditional core workwear brand, we actively promoted a diverse range of functional products, including environmentally friendly products that contribute to the SDGs. Amid frequent delivery delays caused by disruptions to production and logistics in China, we used our inventory and supply capabilities, which enable us to provide users with the products they need, in the quantities they need and when they need them, to win new corporate uniform contracts and expand sales and market share.」

「For the Jawin brand, we actively capitalized on the “BIGBOSS” effect associated with its image character, Tsuyoshi Shinjo, using distributors' stores and websites to further raise brand awareness and expand sales and market share.」

「In footwear, we received strong demand, particularly from transportation operators supporting stay-at-home consumption during the pandemic. We focused on selling products combining functionality, design and price competitiveness, and worked to strengthen sales of highly functional, competitively priced work boots, thereby expanding sales and market share.」

「As business activity stagnated and demand to replace workwear was postponed following the spread of the second wave of COVID-19, we sought to secure sales and earnings by actively promoting our strengths, including our ability to supply products promptly in response to orders from distributors and users, our broad product lineup serving users across a wide range of industries, and the design, functionality and price competitiveness of our products, while expanding market share.」

「Centered on our 3 major brands, the core brand Jichodo, the next-generation strategic brand Jawin and the global strategic brand Z-DRAGON, we have sought to stimulate demand and expand market share by bringing high-performance products to market in line with each brand's concept.」

「We will continue to actively advance our advertising activities, focusing on our 3 core brands, JICHODO, Jawin and Z-DRAGON, and work to expand market share by increasing brand awareness.」

「In footwear and medical coats and care wear, we have strengthened our relationships with major distributors with strong sales capabilities and worked to expand sales and market share.」

「Together with Tsuyoshi Shinjo, the image character for Jawin, we will actively promote both brands and work to expand market share, centered on Jawin and Z-DRAGON.」

「In footwear, we have strengthened the rollout of competitively priced products that emphasize design and functionality, with the aim of increasing orders from corporate customers as well as individual consumers, and have worked to expand sales and market share.」

「We will stimulate demand by actively introducing new products under each brand, while proactively developing new customers and working to expand our market share.」

「We have also sought to expand our market share by launching the new footwear brand Genba no Gensan and strengthening our range of competitively priced products.」

「To prevail in intense competition and achieve sustainable growth, we are working to secure a dominant market share in our core workwear business.」