Improving QSC, Customer Traffic and Average Spend through Existing-Store Upgrades, Remodeling and Price Revisions

「To further improve QSC (product quality, service and cleanliness) and profitability, we established an on-site capabilities enhancement block at 9 stores in April 2026 to strengthen customer service and food production capabilities.」

「To further improve QSC (product quality, service and cleanliness) and accelerate store openings, we are increasing staffing levels and expanding training opportunities.」

「In addition to the smooth progress of new store openings, steady sales at existing stores, sales of seasonal products such as Futo Tsukemen and Miso Akamaru, and increased media exposure attracting customers, we continued digital transformation initiatives, including the introduction of mobile and tablet ordering, to improve profit margins.」

「Steady sales at existing stores, the launch of seasonal products such as Futo Tsukemen, Kara Tsukemen and Gattsuri Maze-men and the store-limited product Tonkotsu Shoyu, and increased media exposure attracted customers.」

「In October 2023, with the aim of further enhancing brand strength and product value so that customers can continue to enjoy the products, we renewed and revised the prices of the flagship products Shiromaru Motoaji and Akamaru Shinaji for the first time in 8 years, and Karaka-men for the first time in 3 years.」

「In response to rising costs for raw materials, labor and other items, we implemented price revisions in July 2023, following the previous fiscal year. In October 2023, with the aim of further enhancing brand strength and product value so that customers can continue to enjoy the products, we renewed and revised the prices of the flagship products Shiromaru Motoaji and Akamaru Shinaji for the first time in 8 years, and Karaka-men for the first time in 3 years.」

「In response to rising costs for raw materials, labor and other items, we implemented price revisions in July 2023, following the previous fiscal year. In October 2023, we will renew our flagship products Shiromaru Motoaji and Akamaru Shinaji for the first time in 8 years, and Karaka-men for the first time in 3 years.」

「In response to rising costs for raw materials and other items, we continued preparing for the price revisions scheduled for July 2023, following the previous fiscal year.」

「We are also continuing to improve productivity through measures including the introduction of mobile ordering, tabletop tablet ordering and ticket vending machines.」

「At stores in Japan and overseas, we reduced costs by promoting digital transformation initiatives, including the introduction of mobile and tablet ordering, focused on offering seasonal and region-specific products, and increased sales. In addition, we revised prices in response to rising raw material and energy prices, thereby securing profits.」

「At existing stores in Japan and overseas, we focused on offering seasonal and region-specific products, while also promoting digital transformation initiatives, including the introduction of mobile and tablet ordering, resulting in a degree of cost savings.」

「At existing stores in Japan and overseas, we focused on providing products through takeaway and delivery services to generate new demand, while also promoting digital transformation initiatives, including the introduction of mobile ordering and billing and payment systems.」

「At existing stores, we worked to improve menus and operations and strengthen delivery and takeaway services. We also developed and introduced frozen ramen products for external sales as a new initiative.」

「At the IPPUDO and RAMEN EXPRESS brands, we revised prices to the nearest ¥10, inclusive of tax, from 1 April in connection with the mandatory display of tax-inclusive prices, with the aim of reducing the operational burden on stores at checkout.」

「Against this backdrop, based on its corporate philosophy, “Keep changing so that we do not change,” the Group has been improving existing locations in Japan and overseas in order to convey Japan’s food culture, centered on ramen, to the world.」

「We have continued to carry out strategic renovations at existing stores, including replacing IT systems, which we have been working on since the previous fiscal year, with the aim of increasing seat utilization and further strengthening hygiene,」

「In addition to the new store openings described above, the June price revision for products under the Ippudo brand continued to raise average spending per customer without causing a decline in customer numbers. Customer numbers also increased as a result of promotional campaigns such as "Beer Ramen" and "Respect for the Aged Day," as well as the launch of strategic seasonal and regionally limited products, and same-store sales remained solid」

「At existing stores, we worked to improve QSC through measures including operational reviews and store renovations, while also taking steps to increase average spend by revising the prices of certain products under the IPPUDO brand in June.」