Planning and Development Driven by Customer Responses through the “Three Circles of Creativity”
First written in FY2017. 4 of 5 entries say "Restated". Latest entry: FY2021.
1 other company's latest entry also says "Restated".
- FY2021RestatedAnnual report
「We believe that, as a result of planning and producing content through the process represented by the "Three Circles of Creativity," we have accumulated insights into consumers' feelings, which are shaping our distinctiveness.」
Continues to explain the process of planning and producing based on customer responses and an open relationship with society as a source of distinctiveness. - FY2020RestatedAnnual report
「We believe that, as a result of planning and producing content through the process represented by the "Three Circles of Creativity," we have accumulated insights into consumers' feelings, which are shaping our distinctiveness.」
Continues to explain the process of incorporating customer responses into gathering, motivation and execution and reflecting them in planning and production as a source of distinctiveness. - FY2019RestatedAnnual report
「We believe that, as a result of planning and producing content through the process represented by the "Three Circles of Creativity," we have accumulated insights into consumers' feelings, which are shaping our distinctiveness.」
Continues to explain the "Three Circles of Creativity," which incorporates customer responses and an open relationship with society into planning and production, as a source of distinctiveness. - FY2018RestatedAnnual report
「We directly receive, in real time, customer responses to the content we have disseminated in this way, whether via the internet or at events, analyze them rapidly, and generate the next project in sync with "motivation" and "execution."」
Continues to explain the process of incorporating customer responses into "gathering," "motivation" and "execution" to evolve the next projects, products and sales methods. - FY2017First statedAnnual report
「We directly receive, in real time via the internet, customer responses to the content we have disseminated in this way, analyze them rapidly, and generate the next project in sync with "motivation" and "execution." Through this process, both our products and our sales methods continue to evolve.」
Explains a proprietary process that incorporates customer responses into "gathering," "motivation" and "execution" to improve planning, products and sales methods in a continuous cycle.