Apparel sales falling short of expectations due to weather and consumption tax increase
First written in FY2020-Q1. 3 of 3 entries say "Materialised", first in FY2020-Q1. Latest entry: FY2024.
Hobonichi moved to the "Worse" side of this theme in 2020, 2 years after the typical company in this theme (2018).
The whole theme swung hardest in 2024: 22 of 30 companies on the "Worse" side.
21 other companies' latest entry also says "Materialised".
- FY2024MaterialisedAnnual report
「Meanwhile, sales of general merchandise and apparel-related products remained weak because “Seikatsu no Tanoshimi-ten” was not held during the current fiscal year and because of the unusually warm winter.」
Poor sales of general merchandise and apparel-related products due to the mild winter also occurred during the period. - FY2020-Q2MaterialisedAnnual report
「Among non-planner products, sales increased at the weeksdays brand, a collaboration with stylist Masako Ito (伊藤まさこ), and at the two stores opened at Shibuya PARCO, which reopened in November 2019. However, overall consumer sentiment weakened, some apparel products fell short of sales expectations, and the previous year's second-quarter cumulative period included a traveling exhibition of the third Seikatsu no Tanoshimi-ten at Hankyu Umeda Main Store in Osaka, whereas no such event was held in the current second-quarter cumulative period. As a result, sales decreased 5.9% year on year.」
In addition to weather and the consumption tax increase, the overall deterioration in consumer sentiment was also a factor. Sales of some apparel products fell short of expectations, and sales of products other than planners declined 5.9% year on year. - FY2020-Q1MaterialisedAnnual report
「Meanwhile, sales of some apparel products fell short of expectations because of weather-related factors and a temporary decline in consumption following the consumption tax increase. In addition, although the third touring exhibition of “The Exhibition of the Pleasures of Life” was held at Hankyu Umeda Main Store in Osaka in the same period of the previous year, it was not held in the first quarter of the current fiscal year. As a result, sales declined 14.5% year on year.」
The temporary decline in consumption caused by weather-related factors and the consumption tax increase materialized as sales shortfalls for some apparel products and a 14.5% year-on-year decline in sales of products other than planners, as stated.