Strengthening the Women’s Footwear Brand and Platform Business through the Acquisition of Misuzu & Co.
First written in FY2019-Q2. 1 of 4 entries say "Advanced", first in FY2019-Q3. Latest entry: FY2020.
0 other companies' latest entry also says "Achieved".
- FY2020AchievedAnnual report
「We made Misuzu & Co.株式会社 a wholly owned subsidiary on 1 October 2018 and have pursued an omnichannel strategy, improved operational digital efficiency and enhanced profitability. Through the absorption-type merger, we will further accelerate these improvements and enhance the strength of our brands as the Locondo Group. Implementation date (effective date): 1 March 2020.」
Following the acquisition of Misuzu & Co. as a wholly owned subsidiary, an absorption-type merger was carried out effective 1 March 2020, completing the integration of the company into the Group. - FY2020-Q3RestatedAnnual report
「In the brand business, the Company operates its own brands using services from its e-commerce and platform businesses. Its principal brands currently handled include MANGO and Vanity Beauty and Bell Florrie, handled by Misuzu & Co.,」
The policy of operating Group brands, including Misuzu & Co., as strategic brands and using EC and platform services has been restated. - FY2019-Q3AdvancedAnnual report
「In addition, on 1 October 2018, the Company acquired all shares of Misuzu & Co.株式会社 and made it a consolidated subsidiary. In addition to MANGO, the Company is positioning it as a strategic brand within the Group's brand business and is working to strengthen that business. By introducing the platform services provided by the Group to Misuzu & Co.株式会社, the Company aims not only to improve Misuzu & Co.株式会社's earnings capacity, but also to further strengthen its platform business based on the case study at Misuzu & Co.株式会社.」
Following the acquisition of all shares of Misuzu & Co., the company was included as a consolidated subsidiary from the third quarter of the consolidated fiscal year, explicitly positioning it as a strategic brand and strengthening the business through the introduction of the platform. - FY2019-Q2First statedAnnual report
「We entered into a sponsorship agreement with 三鈴商事株式会社 and acquired all shares of Misuzu & Co.株式会社 as of 1 October 2018. Acquisition price: ¥120 million; ownership interest after acquisition: 100.0%. By providing sponsorship support for the business of 三鈴商事株式会社 and acquiring all shares of the newly established company, Misuzu & Co.株式会社, which succeeded to all of its business through a company split for incorporation, we expect to expand the brands operated by the company more actively. We also expect the new company to use the platform services we provide, enabling us to implement an omnichannel strategy, improve operational digital efficiency, provide customers with higher-quality services, and enhance profitability.」
We acquired all shares of Misuzu & Co., which plans, develops and sells women's footwear, for ¥120 million, and plan to actively expand its brands and implement our proprietary platform to pursue an omnichannel strategy and improve operational efficiency.