Worth reading
58In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
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Direction inferred from the company’s description.Scale
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Displayed only when the document provides numerical figures.Wording
Conditional
How definitive the wording is.Items stated in the management plan
Annual updateNet Sales+7.7%
基準 6,460Target6,960million
Operating profit+123.1%
基準 26Target58million
Each line is the climb from the baseline the document states to the target it sets. The slope is scaled against the largest climb in this document. The increase shown by the dotted line is calculated from the two reported figures because the company did not provide the amount of growth.
What happened to the previous planNet sales 6,717; operating profit 318 → Net sales 6,460; operating loss ▲15（Net sales ▲3.8%; operating profit ▲104.7%）-3.8%Calculated from the two disclosed figures
Total investment plan¥1,479 million (total amount expected to be raised through the Eighth to Tenth Series of Stock Acquisition Rights)
Investment amount by sectorField Closure and format changes for unprofitable stores / Amount expected to be raised ¥146 million / Amount allocated ¥146 million, Field Reinvestment to strengthen sales at existing stores / Amount expected to be raised ¥255 million / Amount allocated ¥255 million, Field New store openings under existing and new formats / Amount expected to be raised ¥500 million / Amount allocated ¥373 million, Field Repayment of Interest-Bearing Debt / Amount expected to be raised ¥578 million / Amount allocated ¥578 million
Key initiatives
01①Enhancing customer acquisition and the customer experience
02②Improving profitability
03③Strengthening human resources and the operating structure
04④A sound store-opening strategy
Plan assumptionsThe market is expected to recover as the impact of COVID-19 subsides. Based on the assumption that the market environment, including customer demographics and the competitive landscape, and profitability vary by store location, the company will introduce store-specific pricing and dynamic pricing at some stores.
Segment targetSegment てけてけ / Sales Target ¥6,259 million / Timing FY27 plan, Segment the 3rd Burger / Sales Target ¥401 million / Timing FY27 plan, Segment Other / Sales Target ¥300 million / Timing FY27 plan
Non-financial targetsIndicator name Store count / Target value 74 てけてけ stores, 5 the 3rd Burger stores and 6 stores under other formats / Timing FY27 plan
Size of the Target MarketThe food service industry was valued at ¥17.0 trillion in 2021, ¥20.1 trillion in 2022, ¥24.2 trillion in 2023, ¥26.2 trillion in 2024 and ¥28.1 trillion in 2025. The food-and-beverage-focused segment, including izakaya and beer halls, was valued at ¥448.3 billion in 2021, ¥663.6 billion in 2022, ¥915.2 billion in 2023, ¥965.5 billion in 2024 and ¥1,004.2 billion in 2025. In 2025, sales at pubs, restaurants and izakaya were 78% of the 2019 level. Source: Japan Foodservice Association, JF Foodservice Industry Market Trend Survey, annual data (January-December total).
Risks identified by the company
Item Business activities / Likelihood of materialization Small / Impact High
Item Procurement and management of food ingredients / Likelihood of materialization Medium / Impact Medium
Item Store Opening Plan / Likelihood of materialization Medium / Impact Medium
Item Securing Human Resources / Likelihood of materialization Medium / Impact High
Item Impairment Losses / Likelihood of materialization Small / Impact Medium
Item Food Hygiene / Likelihood of materialization Small / Impact High
Item Natural Disasters and Infectious Diseases / Likelihood of materialization Small / Impact High
Reason for revision or withdrawal
The company reported an operating loss due to a decline in customer traffic and higher costs. In light of performance trends and other factors, it shifted to a more cautious store-opening and closure strategy that places greater emphasis on profitability, resulting in a shortfall in the number of stores. Net sales also fell short of the plan.
| Item | Details |
|---|---|
| Plan name | Business Plan and Growth Potential |
| Plan period | FY27-FY29 |
| Progress against the plan | Annual update |
| Sales Target | 6,460 (FY26 results) → 6,960 (FY27 plan; FY29 figure Not disclosed)（+7.7% (versus FY26 results, FY27 plan)） |
| Operating profit target | ▲15 (FY26 results) → 58 (FY27 plan; FY29 figure Not disclosed) |
| Total investment plan | ¥1,479 million (total amount expected to be raised through the Eighth to Tenth Series of Stock Acquisition Rights) |
| Investment amount by sector | Field Closure and format changes for unprofitable stores / Amount expected to be raised ¥146 million / Amount allocated ¥146 million, Field Reinvestment to strengthen sales at existing stores / Amount expected to be raised ¥255 million / Amount allocated ¥255 million, Field New store openings under existing and new formats / Amount expected to be raised ¥500 million / Amount allocated ¥373 million, Field Repayment of Interest-Bearing Debt / Amount expected to be raised ¥578 million / Amount allocated ¥578 million |
| Segment target | Segment てけてけ / Sales Target ¥6,259 million / Timing FY27 plan, Segment the 3rd Burger / Sales Target ¥401 million / Timing FY27 plan, Segment Other / Sales Target ¥300 million / Timing FY27 plan |
| Non-financial targets | Indicator name Store count / Target value 74 てけてけ stores, 5 the 3rd Burger stores and 6 stores under other formats / Timing FY27 plan |
| Plan assumptions | The market is expected to recover as the impact of COVID-19 subsides. Based on the assumption that the market environment, including customer demographics and the competitive landscape, and profitability vary by store location, the company will introduce store-specific pricing and dynamic pricing at some stores. |
| Key initiatives | ①Enhancing customer acquisition and the customer experience, ②Improving profitability, ③Strengthening human resources and the operating structure, ④A sound store-opening strategy |
| Results under the previous plan | Net sales 6,717; operating profit 318 → Net sales 6,460; operating loss ▲15（Net sales ▲3.8%; operating profit ▲104.7%） |
| Reason for revision or withdrawal | The company reported an operating loss due to a decline in customer traffic and higher costs. In light of performance trends and other factors, it shifted to a more cautious store-opening and closure strategy that places greater emphasis on profitability, resulting in a shortfall in the number of stores. Net sales also fell short of the plan. |
| Size of the Target Market | The food service industry was valued at ¥17.0 trillion in 2021, ¥20.1 trillion in 2022, ¥24.2 trillion in 2023, ¥26.2 trillion in 2024 and ¥28.1 trillion in 2025. The food-and-beverage-focused segment, including izakaya and beer halls, was valued at ¥448.3 billion in 2021, ¥663.6 billion in 2022, ¥915.2 billion in 2023, ¥965.5 billion in 2024 and ¥1,004.2 billion in 2025. In 2025, sales at pubs, restaurants and izakaya were 78% of the 2019 level. Source: Japan Foodservice Association, JF Foodservice Industry Market Trend Survey, annual data (January-December total). |
| Risks identified | Item Business activities / Likelihood of materialization Small / Impact High, Item Procurement and management of food ingredients / Likelihood of materialization Medium / Impact Medium, Item Store Opening Plan / Likelihood of materialization Medium / Impact Medium, Item Securing Human Resources / Likelihood of materialization Medium / Impact High, Item Impairment Losses / Likelihood of materialization Small / Impact Medium, Item Food Hygiene / Likelihood of materialization Small / Impact High, Item Natural Disasters and Infectious Diseases / Likelihood of materialization Small / Impact High |
| Publication date | 27 May 2026 |
Items this document does not state (9)
Operating profit margin targetNet income targetROE targetROIC targetPayout ratio / DOE policyTreasury share acquisition policyCost of capitalSelf-assessment of PBR and share priceDate of board resolution
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company reported an operating loss in FY26 due to a decline in customer traffic and higher costs. In light of performance trends, it is shifting to a cautious store-opening and closure strategy that prioritizes profitability, with the aim of recovering net sales and operating profit through new store openings, strengthening existing stores and thorough cost control.
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