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Other Disclosures3550STUDIO ATAO Co.,Ltd.Retail

Notice of the Launch of the New Brand "CROWNAT"

株式会社スタジオアタオ will launch the new brand “CROWNAT” to mark its 20th anniversary. The brand will offer bags, wallets, leather goods and miscellaneous items, with an official website and a physical store in Ginza scheduled to open around October 2026 or thereafter.

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Announced details

CROWNAT (leather goods and accessories brand)
Applicable field (uses covered by this announcement)

Bags, wallets, leather goods and miscellaneous items

Launch dateOfficial website: scheduled for around October 2026; store: scheduled for October 2026 or thereafter (both tentative)
Location (as indicated in this announcement)

1F, 4-12-20 Ginza, Chuo-ku, Tokyo 104-0061, Japan

Store floor area: 77.26 m² (23.37 tsubo)
Offering price

Bags (¥150,000), wallets (¥80,000)

The company does not address Contract Value / Impact on Business Performance.

Announced details
ItemDetails
Names of Products / Services CoveredCROWNAT (leather goods and accessories brand)
Offering priceBags (¥150,000), wallets (¥80,000)
Launch dateOfficial website: scheduled for around October 2026; store: scheduled for October 2026 or thereafter (both tentative)
Applicable areaBags, wallets, leather goods and miscellaneous items
Location1F, 4-12-20 Ginza, Chuo-ku, Tokyo 104-0061, Japan
Location scaleStore floor area: 77.26 m² (23.37 tsubo)
Items this document does not state (12)
CounterpartyCounterparty overviewRelationship with the CompanyContract ValueContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateQuantitative EffectsUsage historyImpact on Business PerformanceSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To mark the 20th anniversary of the start of operations in 2026 and express a higher level of aesthetic sensibility and value while carrying forward ATAO’s philosophy of “mastering one’s path.”

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Notice of the Launch of the New Brand "CROWNAT" | STUDIO ATAO Co.,Ltd. (3550) timely disclosure | Komori