Maximizing customer lifetime value (CLTV)
First written in FY2018. 4 of 5 entries say "Restated". Latest entry: FY2025-Q1.
9 other companies' latest entry also says "Restated".
- FY2025-Q1RestatedAnnual report
「New retail initiatives: focusing on strengthening OMO to improve business efficiency and customer convenience.」
The new retail policy of improving operational efficiency and customer convenience through CRM and OMO continues under the new medium-term management plan. - FY2024RestatedAnnual report
「As part of our new retail strategy, we aim to improve business efficiency and customer convenience by strengthening CRM and OMO.」
The Company reiterated its direction of strengthening CRM and OMO to build ongoing customer relationships and increase customer lifetime value. - FY2021RestatedAnnual report
「As part of our new retail strategy, we aim to improve business efficiency and customer convenience by strengthening CRM and OMO.」
The Company continues to pursue greater customer convenience through stronger CRM and OMO in order to build ongoing relationships with customers. - FY2020RestatedAnnual report
「The Company aims to further strengthen coordination between stores and EC, centered on the same app, to create an omnichannel operation and build ongoing relationships with customers.」
The direction of building ongoing customer relationships and increasing customer lifetime value through SHEL'TTER PASS, store-EC coordination and the use of membership data continues. - FY2018First statedAnnual report
「In the domestic business, the Company will seek to maximize customer lifetime value (CLTV) through a brand portfolio geared toward building long-term customer relationships as a response to population decline.」
The Company identified maximizing CLTV for the first time as a goal in response to population decline, positioning its brand portfolio, SHEL'TTER PASS, user data from its own EC platform and digital marketing as a common foundation.