Development of a domestic women’s footwear business with a Chinese joint-venture partner
First written in FY2025-Q1. 1 of 2 entries say "Advanced", first in FY2025. Latest entry: FY2025.
No other company in this theme has enough history to compare yet.
- FY2025AdvancedAnnual report
「Alongside strengthening the existing apparel business, the company has begun developing new profitable businesses to drive the next stage of growth. It will develop a new casual brand for mature customers, conduct test marketing using The SHEL’TTER TOKYO, and promote footwear business development with Belle.」
The policy of developing a domestic women’s footwear business with a Chinese joint-venture partner was incorporated into the annual priority initiatives as footwear business development with Belle. The document also referred to new brand development and test marketing using a flagship store. - FY2025-Q1First statedAnnual report
「Development of a women’s footwear business with a Chinese joint-venture partner: The company will make a full-scale entry into Japan’s women’s footwear market while maximizing the partner’s strength in flexible product supply through small-lot production and short lead times.」
A new business concept for making a full-scale entry into Japan’s women’s footwear market by leveraging the Chinese joint-venture partner’s product supply capabilities was described for the first time.