Vega corporation (3542) · RiskRestated
Failure of Advertising Investment to Produce Expected Effects
First written in FY2019. 1 of 2 entries say "Restated". Latest entry: FY2022.
2entries
4years
0from disclosures
How it moved
Same theme, other companies
Uncertainty in the efficiency of user acquisition through advertisingA theme 61 companies write about · 62 as a headwind · 0 as a tailwind
The whole theme swung hardest in 2018: 5 of 18 companies on the "Worse" side.
27 other companies' latest entry also says "Restated".
Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 61 companies compared. The sentences above are computed from all 61.Full recordFilings, disclosures and news, newest first
- FY2022RestatedAnnual report
「We will make effective advertising investments to strengthen the branding of LOWYA, the furniture and interior shopping site operated by the company. By raising awareness, we aim to acquire new customers and increase repeat customers, thereby further strengthening brand recognition.」
The company states its policy of continuing to invest in LOWYA advertising and pursuing branding through the acquisition of new and repeat customers. - FY2019First statedAnnual report
「However, if the intended advertising effects do not materialize, this may affect the company’s operating results and financial position.」
While pursuing large-scale promotions and using well-known models as part of LOWYA’s brand strategy, the company has disclosed the impact on operating results if the expected advertising effects are not achieved as a new risk.