Building awareness of the “Keep It” brand and rolling out the “Ultrank” product
First written in FY2019. 2 of 3 entries say "Restated". Latest entry: FY2022.
No other company in this theme has enough history to compare yet.
- FY2022RestatedAnnual report
「In addition to developing single-building facilities under the “Keep it” brand, the Company is also working to develop properties likely to attract customers and raise awareness, including smaller facilities and facilities integrated with residential lifestyle amenities, with the aim of reducing the investment and operational burden on investors, operators and others.」
The Company plans to continue developing single-building facilities under the “Keep it” brand and expand the types of development, including smaller facilities and facilities integrated with residential lifestyle amenities. - FY2020RestatedAnnual report
「Continued active development of self-storage facilities, including those under the “Keep it” brand」
The Company continues to actively develop self-storage facilities, including those under the “Keep it” brand. - FY2019First statedAnnual report
「During the current fiscal year, the Company actively promoted its building-type self-storage facilities developed and sold under the “Keep It” brand through its subsidiary, Japan Personal Storage Co., Ltd., and worked to raise brand awareness. As part of efforts to enhance awareness and strengthen the branding of “Keep It,” the Company also entered into a licensing agreement with Tsuburaya Productions Co., Ltd., known for “Ultraman.” Going forward, it plans to use the new “Ultrank” brand alongside the “Keep It” brand to further raise awareness, establish the brand image, and expand its business.」
The Company describes for the first time a coordinated set of initiatives to raise awareness of its building-type self-storage facilities, including promotion through a subsidiary, a licensing agreement with Tsuburaya Productions, and the use of the new “Ultrank” brand alongside “Keep It.”