Contents of this document
- Structural revenue decline in the PIXTA business
- Disciplined upfront investment in selected new businesses
- Declines in unit prices and volumes due to the spread of generative AI and intensifying competition
The company identifies the factors but does not state the amount attributable to each one.
- Launch of annual image-material packages for PIXTA
- Launch of sales of 2 datasets for AI development in caregiving and daily-living support technologies
- Launch of a partnership with JAL's mileage rewards program, Mileage de Taiken
- Expansion of on-location photography services for inbound visitors
- Full-scale launch of the AI animation business, including the establishment of the Anipops distribution platform and an AI animation studio
- Expansion of inbound-focused social media, experiences, merchandise sales and customer-referral businesses
- Cumulative monthly PIXTA purchasers46,184 people Q2 2026
- Average monthly purchase per PIXTA user8,976 yen Q2 2026Year on year against the same period last yearUnchanged
- Number of fotowa photo shoots3,486 sessions Q2 2026Year on year against the same period last yearDecreased
- fotowa repeat rate45 % Q2 2026Year on year against the same period last yearHigher
- Number of PIXTA On-Demand booking applications2,188 sessions Q2 2026Year on year against the same period last yearApproximately 3x
- Number of YASUMI WORKS locations10 locations at 30 June 2026
- International visitors to Japan4,268 10,000 people 2025
- Spending by inbound visitors to Japan¥9.5 trillion 2025
- Global anime market¥3.84 trillion 2024
- Year-on-year change in the global anime market115 %
| Item | Details |
|---|---|
| Document type | Financial Results Presentation |
| Fiscal Period Covered | Second quarter of the fiscal year ending December 2026 |
| Net Sales | ¥1,202 million (six-month cumulative) (YoY -8.0%) |
| Operating profit | ¥-20 million (six-month cumulative) |
| Net income | ¥-14 million (profit attributable to owners of the parent, six-month cumulative) |
| Operating profit margin | Rate -1.7 % (six-month cumulative) / Year-on-year change (points) -8.6 % (six-month cumulative) |
| Results for the three months of the current quarter | Net Sales 595 Millions of yen (YoY -8.3%) / Operating profit -23 Millions of yen / Operating profit margin -4 % / Profit attributable to owners of the parent -12 Millions of yen |
| Full-year earnings forecast | Net Sales 2,877 Millions of yen / Operating profit 163 Millions of yen / Profit attributable to owners of the parent 105 Millions of yen / Operating profit margin 5.7 % / Annual Dividend ¥45 per share |
| Progress against full-year forecast | Net Sales 41.8 % / Operating profit Not disclosed / Profit attributable to owners of the parent Not disclosed |
| Self-assessment against the plan | Profit was below plan |
| Segment results | PIXTA business Net Sales ¥414 million (Q2 2026) / Operating profit ¥144 million (Q2 2026) / fotowa business Net Sales ¥92 million (Q2 2026) / Operating profit ¥-15 million (Q2 2026) / Other Businesses Not disclosed |
| Breakdown of Factors Affecting the Change | Factors Structural revenue decline in the PIXTA business / Amount Not disclosed, Factors Disciplined upfront investment in selected new businesses / Amount Not disclosed, Factors Declines in unit prices and volumes due to the spread of generative AI and intensifying competition / Amount Not disclosed |
| Key KPIs | Indicator name Cumulative monthly PIXTA purchasers / Value 46,184 people (Q2 2026) / Year on year against the same period last year Not disclosed, Indicator name Average monthly purchase per PIXTA user / Value 8,976 yen (Q2 2026) / Year on year against the same period last year Unchanged, Indicator name Number of fotowa photo shoots / Value 3,486 sessions (Q2 2026) / Year on year against the same period last year Decreased, Indicator name fotowa repeat rate / Value 45 % (Q2 2026) / Year on year against the same period last year Higher, Indicator name Number of PIXTA On-Demand booking applications / Value 2,188 sessions (Q2 2026) / Year on year against the same period last year Approximately 3x, Indicator name Number of YASUMI WORKS locations / Value 10 locations (at 30 June 2026) / Year on year against the same period last year Not disclosed |
| Unit price and quantity metrics | PIXTA Cumulative monthly purchasers 46,184 people (Q2 2026) / Average monthly purchase per user 8,976 yen (Q2 2026) / fotowa Number of photo shoots 3,486 sessions (Q2 2026) / Repeat-purchase rate 45 % (Q2 2026) |
| Number of stores and locations | Number of Stores at Period-End 10 locations (at 30 June 2026) / Number of store openings and closures during the period Not disclosed |
| Number of employees | Consolidated 107 people (at 30 June 2026) / Standalone 66 people (at 30 June 2026) / Changes during the period and hiring plan Not disclosed |
| Medium-term management plan targets | 2030 Net Sales Over ¥6 billion / Operating profit More than ¥1 billion / PIXTA business 2030 operating profit ¥300–500 million / Photography business 2026 sales Approximately ¥0.9 billion / 2030 sales ¥2.5 billion / New Businesses 2030 sales ¥3 billion or more |
| Financial targets | Equity ratio 47 % (actual at the end of Q2 2026) / ROE Not disclosed / ROIC Not disclosed / Debt-to-equity ratio Not disclosed |
| Annual Dividend | ¥45 per share |
| Market Size / Share | International visitors to Japan 4,268 10,000 people (2025), Spending by inbound visitors to Japan ¥9.5 trillion (2025), Global anime market ¥3.84 trillion (2024), Year-on-year change in the global anime market 115 % |
| New initiatives | Launch of annual image-material packages for PIXTA, Launch of sales of 2 datasets for AI development in caregiving and daily-living support technologies, Launch of a partnership with JAL's mileage rewards program, Mileage de Taiken, Expansion of on-location photography services for inbound visitors, Full-scale launch of the AI animation business, including the establishment of the Anipops distribution platform and an AI animation studio, Expansion of inbound-focused social media, experiences, merchandise sales and customer-referral businesses |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.In the PIXTA business, both unit prices and volumes are declining structurally as generative AI becomes more widespread and competition intensifies. In addition, disciplined upfront investment in selected new businesses was a factor behind the decline in operating profit.