Announced details
Overseas pop-up store and event exhibitions, cross-border e-commerce, purchasing data analysis, repeat-purchase planning, and support for brand product development and sales initiatives
83 responses obtained
EU sizes 37 to 42 accounted for just under 80% of the total
Daily sales generated from cross-border e-commerce to Europe during the event were approximately 11.0 times the average daily sales for the 30 days before the event
Approximately 3,000 booth visitors (over 3 days) and 83 responses to the visitor survey (this case study)
The Company supported MAYLA’s OMO-format pop-up store exhibition in Germany, operated by 株式会社 Dolls. Capital and personnel relationships are Not disclosed.
Japanese apparel brand. Operates “MAYLA.” Other information regarding its location, representative, capital and year of establishment is Not disclosed.
Mannheim, Germany (venue for AnimagiC 2026)
The impact on consolidated results for the fiscal year ending May 2027 is expected to be immaterial.
The company does not address Contract Value / Offering price.
| Item | Details |
|---|---|
| Names of Products / Services Covered | WorldShopping BIZ OMO, WorldShopping BIZ |
| Counterparty | 株式会社 Dolls |
| Counterparty overview | Japanese apparel brand. Operates “MAYLA.” Other information regarding its location, representative, capital and year of establishment is Not disclosed. |
| Relationship with the Company | The Company supported MAYLA’s OMO-format pop-up store exhibition in Germany, operated by 株式会社 Dolls. Capital and personnel relationships are Not disclosed. |
| Launch date | July 2026 (the event in Germany was held from 31 July to 2 August 2026) |
| Applicable area | Overseas pop-up store and event exhibitions, cross-border e-commerce, purchasing data analysis, repeat-purchase planning, and support for brand product development and sales initiatives |
| Location | Mannheim, Germany (venue for AnimagiC 2026) |
| Location scale | Approximately 3,000 booth visitors (over 3 days) |
| Quantitative Effects | 83 responses obtained, EU sizes 37 to 42 accounted for just under 80% of the total, Daily sales generated from cross-border e-commerce to Europe during the event were approximately 11.0 times the average daily sales for the 30 days before the event |
| Usage history | Approximately 3,000 booth visitors (over 3 days) and 83 responses to the visitor survey (this case study) |
| Impact on Business Performance | The impact on consolidated results for the fiscal year ending May 2027 is expected to be immaterial. |
Items this document does not state (7)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To provide integrated support for overseas pop-up exhibitions, cross-border e-commerce connectivity, data utilization and repeat-purchase planning, and to apply customer insights obtained locally to product development and improvements to the product lineup.