Announced details
Cross-border e-commerce, overseas advertising, and sales promotion in overseas markets
Meta ads revenue increased 4.8 times across the 3 target markets
ROAS of 434% across all 3 markets
ROAS of 632% for sales generated through Taiwan
104 purchases attributable to advertising
104 purchases attributable to advertising (campaigns run from 6 March to 20 May 2026; results from the pilot operation)
The company is collaborating with リーンマーケティング株式会社 as an advertising management support partner. 株式会社 Dolls / MAYLA is the company subject to the pilot operation and is presented as an implementation case.
リーンマーケティング株式会社: Representative Director and CEO Saeki Tomoaki (佐伯知亮); established in November 2021; provides business growth support through marketing strategy design, digital advertising management, and data analysis. 株式会社 Dolls: described as the company operating the women’s apparel brand MAYLA. Location, representative, and capital: Not disclosed.
The impact on consolidated results for the fiscal year ending May 2027 is expected to be minor.
The company does not address Contract Value / Offering price.
Case study URL: https://www.worldshopping.biz/case/202607-dolls
| Item | Details |
|---|---|
| Names of Products / Services Covered | WorldShopping BIZ Growth, WorldShopping BIZ, Shop Dashboard, Meta ads, Google ads |
| Counterparty | リーンマーケティング株式会社, 株式会社 Dolls |
| Counterparty overview | リーンマーケティング株式会社: Representative Director and CEO Saeki Tomoaki (佐伯知亮); established in November 2021; provides business growth support through marketing strategy design, digital advertising management, and data analysis. 株式会社 Dolls: described as the company operating the women’s apparel brand MAYLA. Location, representative, and capital: Not disclosed. |
| Relationship with the Company | The company is collaborating with リーンマーケティング株式会社 as an advertising management support partner. 株式会社 Dolls / MAYLA is the company subject to the pilot operation and is presented as an implementation case. |
| Launch date | 27 July 2026 (actual) |
| Applicable area | Cross-border e-commerce, overseas advertising, and sales promotion in overseas markets |
| Quantitative Effects | Meta ads revenue increased 4.8 times across the 3 target markets, ROAS of 434% across all 3 markets, ROAS of 632% for sales generated through Taiwan, 104 purchases attributable to advertising |
| Usage history | 104 purchases attributable to advertising (campaigns run from 6 March to 20 May 2026; results from the pilot operation) |
| Impact on Business Performance | The impact on consolidated results for the fiscal year ending May 2027 is expected to be minor. |
| Source | Case study URL: https://www.worldshopping.biz/case/202607-dolls |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company had received inquiries from WorldShopping BIZ users who did not know which countries or products to target with overseas advertising, how to manage the campaigns, or lacked personnel responsible for these activities internally. The company established a support structure for data-driven overseas sales promotion using overseas traffic and purchase data.