Value propositions based on “happiness in making one another happy”
First written in FY2022-Q1. 1 of 2 entries say "Restated". Latest entry: FY2023.
The whole theme swung hardest in 2025: 3 of 8 companies on the "Worse" side.
12 other companies' latest entry also says "Restated".
- FY2023RestatedAnnual report
「The Company has adopted “establishing and practising the sociology of happiness” as its management philosophy and “the happiness of becoming happy together” as its core value, and has sought to improve employees’ physical and mental health through various programmes since shortly after its founding.」
The commitment to “the happiness of becoming happy together” as a core value continues to be stated in the health management policy. - FY2022-Q1First statedAnnual report
「In marketing, based on its core value of “happiness in making one another happy,” the company developed a succession of proposals built around diverse values, as well as unique products unavailable from other companies and collaborative products featuring popular content and characters and developed with authorities in various fields.」
“The happiness of becoming happy together” is explicitly identified as a core marketing value and positioned as the foundation for proposing products and services based on diverse values.