Announced details
Fan marketing, customer engagement, and customer communications for dagashi brands
96.0% of participants (240 people) engaged with multiple types of content, 57% were repeat visitors, 25.4% participated on 2 or more days, the longest continuous access period was 11 days, the reward redemption rate was 64%, and 65% of those redemptions were completed within 1 minute
Membership exceeded 600 during the prelaunch period, with 240 participants logging in each day and an average of more than 60 visitors per day even after the peak
株式会社やおきん uses the official fan community site “Umai-mura,” incorporating Metabadge, developed and provided by Cloud Circus. No information on a capital relationship is provided.
5-3-2 Yokokawa, Sumida-ku, Tokyo; Representative Director: Kakutani Masahiko (角谷昌彦); capital: ¥10 million; established September 1981; planning and sales of confectionery and food products, and toy sales
No impact on financial performance is stated. The service is described as supporting medium- to long-term fan marketing.
The company does not address Contract Value / Offering price.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Metabadge, Official fan community site “Umai-mura” |
| Counterparty | 株式会社やおきん |
| Counterparty overview | 5-3-2 Yokokawa, Sumida-ku, Tokyo; Representative Director: Kakutani Masahiko (角谷昌彦); capital: ¥10 million; established September 1981; planning and sales of confectionery and food products, and toy sales |
| Relationship with the Company | 株式会社やおきん uses the official fan community site “Umai-mura,” incorporating Metabadge, developed and provided by Cloud Circus. No information on a capital relationship is provided. |
| Launch date | 28 September 2026 (prelaunch, actual) / 9 October 2026 (grand opening, actual) |
| Applicable area | Fan marketing, customer engagement, and customer communications for dagashi brands |
| Quantitative Effects | 96.0% of participants (240 people) engaged with multiple types of content, 57% were repeat visitors, 25.4% participated on 2 or more days, the longest continuous access period was 11 days, the reward redemption rate was 64%, and 65% of those redemptions were completed within 1 minute |
| Usage history | Membership exceeded 600 during the prelaunch period, with 240 participants logging in each day and an average of more than 60 visitors per day even after the peak |
| Impact on Business Performance | No impact on financial performance is stated. The service is described as supporting medium- to long-term fan marketing. |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Behavioral data from the prelaunch period confirmed trends including longer periods of continued use among fans who engaged with multiple types of content. The initiative was intended to address the issue of one-off access to Yaoquin’s fan site outside event periods and enable regular, year-round communication.