Announced details
Fan marketing for dagashi and confectionery, customer engagement, and fan community management
Cloud CIRCUS has been implemented at more than 69,000 sites, as of the end of June 2026
クラウドサーカス株式会社 supported the revamp of the official fan community site operated by 株式会社やおきん.
5-3-2 Yokokawa, Sumida-ku, Tokyo; Representative Director Kadoya Masahiko (角谷昌彦); capital ¥10 million; established in September 1981. The company plans and sells confectionery and food products and sells toys.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Umai Village, Metabadge |
| Counterparty | 株式会社やおきん |
| Counterparty overview | 5-3-2 Yokokawa, Sumida-ku, Tokyo; Representative Director Kadoya Masahiko (角谷昌彦); capital ¥10 million; established in September 1981. The company plans and sells confectionery and food products and sells toys. |
| Relationship with the Company | クラウドサーカス株式会社 supported the revamp of the official fan community site operated by 株式会社やおきん. |
| Launch date | Scheduled for 11 October 2026 (grand opening) |
| Applicable area | Fan marketing for dagashi and confectionery, customer engagement, and fan community management |
| Usage history | Cloud CIRCUS has been implemented at more than 69,000 sites, as of the end of June 2026 |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To change access that had been limited to anniversary campaigns and occasional events into year-round use, thereby increasing everyday contact between fans and the brand. The initiative will also collect and analyze fan behavior and use the findings for product development and entertainment planning.