Announced details
Retail, lifestyle goods, OMO, fan marketing, customer activation
Cloud CIRCUS's Cloud CIRCUS has been deployed at more than 69,000 sites (as of the end of June 2026). Usage results for Metabadge alone: Not disclosed
Cloud CIRCUS provides Metabadge, which 株式会社パル adopts for its 3COINS campaign. Cloud CIRCUS is a consolidated subsidiary of Startia Holdings. No capital or personnel relationship with 株式会社パル is stated.
A company headquartered in Osaka, Osaka Prefecture, and Shibuya, Tokyo, engaged in the planning, manufacture, wholesale and retail of women's and men's apparel, miscellaneous goods and other products. Its Representative Director and President is Shoji Junichi (小路順一), its capital is ¥100 million, and it was established in April 2016. PAL GROUP Holdings CO.,LTD holds 100% of its shares. The company operates brands including 3COINS.
Approximately 390 3COINS physical stores nationwide. Detailed locations: Not disclosed
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Metabadge |
| Counterparty | 株式会社パル (3COINS) |
| Counterparty overview | A company headquartered in Osaka, Osaka Prefecture, and Shibuya, Tokyo, engaged in the planning, manufacture, wholesale and retail of women's and men's apparel, miscellaneous goods and other products. Its Representative Director and President is Shoji Junichi (小路順一), its capital is ¥100 million, and it was established in April 2016. PAL GROUP Holdings CO.,LTD holds 100% of its shares. The company operates brands including 3COINS. |
| Relationship with the Company | Cloud CIRCUS provides Metabadge, which 株式会社パル adopts for its 3COINS campaign. Cloud CIRCUS is a consolidated subsidiary of Startia Holdings. No capital or personnel relationship with 株式会社パル is stated. |
| Applicable area | Retail, lifestyle goods, OMO, fan marketing, customer activation |
| Location | Approximately 390 3COINS physical stores nationwide. Detailed locations: Not disclosed |
| Location scale | Approximately 390 physical stores nationwide |
| Usage history | Cloud CIRCUS's Cloud CIRCUS has been deployed at more than 69,000 sites (as of the end of June 2026). Usage results for Metabadge alone: Not disclosed |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Because the tool can address the issues faced by 3COINS, including the separation between its online and physical stores, the need to increase the active rate of existing customers, and the development of new fan segments, through gamified experience design and data-driven customer activation.