Decline in Group Brand Image Due to Misconduct and Other Incidents
First written in FY2016. 1 of 3 entries say "Worsened", first in FY2018. Latest entry: FY2026.
The whole theme swung hardest in 2018: 1 of 6 companies on the "Worse" side.
1 other company's latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「The Group’s corporate image may be damaged if criticism floods in over inappropriate conduct by customers or employees, or posts of non-public information on social media, and the criticism spreads through various mass media outlets.」
The risk of brand deterioration was made more specific, extending from existing misconduct and supply chain issues to social media backlash, the spread of non-public information and delays in crisis communications. - FY2018WorsenedAnnual report
「In addition, if human rights or environmental issues arise in the supply chain and consequently cause the Group’s overall brand image to decline, the resulting loss of customer trust in the Group, employee attrition and difficulty securing personnel may affect the Group’s operating results and financial condition.」
Human rights and environmental issues in the supply chain were expressly added to the existing misconduct risks as potential causes of a decline in brand image. - FY2016First statedAnnual report
「If the various events described elsewhere in this report, or misconduct involving subsidiaries, affiliates or franchisees in the franchise business, ultimately causes the Group’s overall brand image to decline, the resulting loss of customer trust in the Group, employee attrition and difficulty securing personnel may affect the Group’s operating results and financial condition.」
The statement indicates that misconduct across the Group, including at subsidiaries, affiliates and franchisees, could affect the brand, customer trust and personnel.