Zoa (3375) · InitiativeSoftened
Greater Efficiency in Advertising and Promotional Expenses and Reduction of Consumables Costs
First written in FY2018-Q2. 1 of 3 entries say "Advanced", first in FY2018. Latest entry: FY2019-Q2.
3entries
2years
0from disclosures
How it moved
Same theme, other companies
Improving advertising efficiency and reducing advertising expensesA theme 40 companies write about · 3 as a headwind · 39 as a tailwind
The whole theme swung hardest in 2019: 2 of 19 companies on the "Worse" side.
0 other companies' latest entry also says "Softened".
Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 40 companies compared. The sentences above are computed from all 40.Full recordFilings, disclosures and news, newest first
- FY2019-Q2SoftenedAnnual report
「In addition, regarding expenses, the company is seeking to improve customer traffic by increasing costs related to sales promotion, including advertising expenses.」
The explanation has shifted from the previous fiscal year’s focus on improving advertising efficiency and reducing expenses to increasing sales-promotion-related costs in the current quarter to improve customer traffic. - FY2018AdvancedAnnual report
「Expenses decreased 2.8% year on year as a result of reducing the number of inserts based on effective regional analysis, improving store rents and closing stores.」
Expenses decreased 2.8% year on year due to reducing the number of leaflet inserts through regional analysis, improving rents and closing stores, among other measures. - FY2018-Q2First statedAnnual report
「In addition, regarding expenses, the company is seeking to improve advertising efficiency and reduce consumables expenses.」
The company has for the first time explicitly identified improving advertising efficiency and reducing consumables expenses as specific expense-management measures.