Announced details
Bento, delivery and catering; food service
Targeting a condition in which the fat remains unfrozen and the umami is retained 6 to 8 hours after preparation
株式会社食べる is the product seller, while 神戸牛焼肉 當麻, operated by 株式会社Yappa, is the supervising party. The product is offered by 株式会社食べる, a subsidiary of Trailhead Global Holdings.
株式会社Yappa is based at 6F, Aoyama Marutake Building, 3-1-36 Minami-Aoyama, Minato-ku, Tokyo. Its president and representative director is 越淵佳祐. The company plans and operates restaurants, including the yakiniku restaurant "焼肉やっぱ。". 神戸牛焼肉 當麻 is located in the basement level of 2-31 Aioicho, Naka-ku, Yokohama, Kanagawa Prefecture, and is owned by 當麻輝夫.
Gold Award and Industry Award, 3rd Japan Location Catering Awards
Basement level, 2-31 Aioicho, Naka-ku, Yokohama, Kanagawa Prefecture (神戸牛焼肉 當麻)
¥2,680 excluding tax (¥2,894 including tax)
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | 神戸牛特選焼肉重 (Kobe beef premium yakiniku rice box), 三代目玄KURO (third-generation Gen KURO) |
| Counterparty | 株式会社Yappa, 神戸牛焼肉 當麻 (Kobe Beef Yakiniku 當麻) |
| Counterparty overview | 株式会社Yappa is based at 6F, Aoyama Marutake Building, 3-1-36 Minami-Aoyama, Minato-ku, Tokyo. Its president and representative director is 越淵佳祐. The company plans and operates restaurants, including the yakiniku restaurant "焼肉やっぱ。". 神戸牛焼肉 當麻 is located in the basement level of 2-31 Aioicho, Naka-ku, Yokohama, Kanagawa Prefecture, and is owned by 當麻輝夫. |
| Relationship with the Company | 株式会社食べる is the product seller, while 神戸牛焼肉 當麻, operated by 株式会社Yappa, is the supervising party. The product is offered by 株式会社食べる, a subsidiary of Trailhead Global Holdings. |
| Offering price | ¥2,680 excluding tax (¥2,894 including tax) |
| Launch date | Scheduled to go on sale from Thursday, 1 October 2026 |
| Applicable area | Bento, delivery and catering; food service |
| Award/certification name | Gold Award and Industry Award, 3rd Japan Location Catering Awards |
| Location | Basement level, 2-31 Aioicho, Naka-ku, Yokohama, Kanagawa Prefecture (神戸牛焼肉 當麻) |
| Quantitative Effects | Targeting a condition in which the fat remains unfrozen and the umami is retained 6 to 8 hours after preparation |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To provide the taste of Kobe beef, previously available only at the Kannai restaurant, regardless of location or time. The companies state that the product combines the ingredients and culinary expertise of 神戸牛焼肉 當麻 with 三代目玄KURO's technology for preserving flavor over time.