Announced details
Food service, ramen, regional cuisine, regional revitalization
YS Food Co., Ltd. and 株式会社天高く are jointly conducting a regional revitalization collaboration. Menya Iroha’s supervised menu items will be sold at YS Food’s Yamagoya Onojo restaurant. YS Food Co., Ltd. is listed as a group company of Trailhead Global Holdings Co., Ltd.
1631-1 Tobari, Imizu, Toyama; Representative Director, Chairman and President Kurihara Kiyoshi (栗原清); operator and producer of Menya Iroha and food sales business
Named Japan’s No. 1 for three consecutive years and five times in total at the Tokyo Ramen Show
2-10-1 Mikasagawa, Onojo, Fukuoka
¥930 (including tax)
¥1,110 (including tax)
¥1,430 (including tax)
¥1,610 (including tax)
Half-price gyoza
The company does not address Contract Value / Impact on Business Performance.
Tokyo Ramen Show
| Item | Details |
|---|---|
| Names of Products / Services Covered | Toyama Black Ramen with Black Soy Sauce, Toyama Black Ramen with Black Soy Sauce and Seasoned Egg, Toyama Black Ramen with Black Soy Sauce and Extra Meat, Toyama Black Ramen with Black Soy Sauce, Extra Meat and Seasoned Egg, Half-Price Gyoza Campaign |
| Counterparty | 株式会社天高く |
| Counterparty overview | 1631-1 Tobari, Imizu, Toyama; Representative Director, Chairman and President Kurihara Kiyoshi (栗原清); operator and producer of Menya Iroha and food sales business |
| Relationship with the Company | YS Food Co., Ltd. and 株式会社天高く are jointly conducting a regional revitalization collaboration. Menya Iroha’s supervised menu items will be sold at YS Food’s Yamagoya Onojo restaurant. YS Food Co., Ltd. is listed as a group company of Trailhead Global Holdings Co., Ltd. |
| Offering price | ¥930 (including tax), ¥1,110 (including tax), ¥1,430 (including tax), ¥1,610 (including tax), Half-price gyoza |
| Launch date | Scheduled for Monday, 15 June 2026. The half-price gyoza campaign is scheduled to run from Saturday, 20 June 2026 to Tuesday, 30 June 2026. |
| Applicable area | Food service, ramen, regional cuisine, regional revitalization |
| Award/certification name | Named Japan’s No. 1 for three consecutive years and five times in total at the Tokyo Ramen Show |
| Location | 2-10-1 Mikasagawa, Onojo, Fukuoka |
| Location scale | 30 seats; parking for 15 vehicles |
| Source | Tokyo Ramen Show |
Items this document does not state (7)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To restore vitality to local communities through food and invigorate the food-service industry as a whole. The companies will first assess customer response and restaurant operations at the Onojo location before considering expansion to other restaurants.