Sales Channel Shift from Physical Stores to E-Commerce
First written in FY2024-Q1. . Latest entry: FY2025.
The whole theme swung hardest in 2017: 1 of 10 companies on the "Worse" side.
3 other companies' latest entry also says "Other".
- FY2025Expansion of E-Commerce SalesAnnual report
「The main factors behind the increase in sales included the expansion of e-commerce sales through strengthening the foundation of the “Order Online, Pick Up In Store” service, the stable deployment of skilled staff at stores nationwide to meet growing demand for repairs, maintenance and reused products, and an increase in the number of stores through new openings.」
The expansion of e-commerce sales through stronger infrastructure for online ordering and in-store pickup services has been identified as a factor behind the full-year increase in revenue. - FY2025-H1Significant increase in the e-commerce sales ratioAnnual report
「In particular, as part of efforts to strengthen OMO, we enhanced individual functions, including products, the website, and web advertising, and optimized store operations in line with the increase in the e-commerce ratio. These initiatives contributed to a substantial rise in the e-commerce ratio.」
The company explains that its e-commerce ratio rose significantly through enhancements to products, the website and online advertising, together with optimization of store operations. - FY2025-Q1Results from e-commerce sales driven by store openings in urban areas and other initiativesAnnual report
「In particular, sales increased as the Asahi-brand Enasys electric-assist bicycle, which combines high functionality and design with an affordable price, performed well, and as the company's previous store openings in urban areas with strong demand for e-commerce sales began to bear fruit.」
The company explains that its previous store openings in urban areas with strong demand for e-commerce sales have begun to bear fruit, enabling it to achieve higher sales. - FY2024-Q3Expansion of E-Commerce SalesAnnual report
「We were able to increase e-commerce sales by strengthening the infrastructure for the “Order Online, Pick Up In Store” service, securing popular products, setting competitive selling prices and efficiently managing web advertising.」
The company explained that EC sales increased as a result of strengthening the infrastructure for online ordering and in-store pickup services. - FY2024-Q1First statedAnnual report
「First, as consumers continued to shift from physical stores to e-commerce, the company worked to secure inventory dedicated to e-commerce so that it could adequately meet increased demand during the peak season.」
For the first time, the company independently described its recognition that consumers are shifting from physical stores to e-commerce as a structural change in sales channels.