Announced details
Tire sales, maintenance, e-commerce, digital marketing
CPA was halved within six months and has now been reduced to approximately 30% of its initial level.
Medix has provided digital marketing support to Bridgestone Tire Solution Japan Corporation since the launch phase of its e-commerce business.
The largest tire sales company in the Bridgestone Group, with more than 280 sales locations nationwide. In April 2021, it launched mobox, a subscription service offering tires and maintenance for a fixed monthly fee, followed by the Bridgestone Tire Online Store in August 2023.
Nationwide
The company states that it achieved sustained upward sales growth. The specific amount is Not disclosed.
The company does not address Contract Value / Offering price.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Bridgestone Tire Online Store, mobox |
| Counterparty | Bridgestone Tire Solution Japan Corporation |
| Counterparty overview | The largest tire sales company in the Bridgestone Group, with more than 280 sales locations nationwide. In April 2021, it launched mobox, a subscription service offering tires and maintenance for a fixed monthly fee, followed by the Bridgestone Tire Online Store in August 2023. |
| Relationship with the Company | Medix has provided digital marketing support to Bridgestone Tire Solution Japan Corporation since the launch phase of its e-commerce business. |
| Applicable area | Tire sales, maintenance, e-commerce, digital marketing |
| Location | Nationwide |
| Location scale | More than 280 sales locations |
| Quantitative Effects | CPA was halved within six months and has now been reduced to approximately 30% of its initial level. |
| Impact on Business Performance | The company states that it achieved sustained upward sales growth. The specific amount is Not disclosed. |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company explains that the results were achieved through rapid PDCA cycles, management of various forms of web advertising, data analysis and visualization using GA4, and hands-on support to put its business strategy into practice.