Strengthening Sales Capabilities through Talent, External Partnerships and Consulting
First written in FY2016. 1 of 2 entries say "Reframed", first in FY2017. Latest entry: FY2017.
Urbanet Corporation moved to the "Worse" side of this theme in 2017, 4 years before the typical company in this theme (2021).
9 other companies' latest entry also says "Reframed".
- FY2017ReframedAnnual report
「Regarding “strengthening sales capabilities,” which was identified as an issue to be addressed in the previous consolidated fiscal year, we have decided not to include it separately as an issue to be addressed because we believe its substance is sufficiently described above under “② Diversification of customers and diversification of the real estate development business.”」
Strengthening sales capabilities is described as part of the diversification of customers and businesses rather than as a separate issue to be addressed. - FY2016First statedAnnual report
「In the investment studio condominium business, our group will strengthen and maintain its relationships with condominium sales companies that have been business partners since our establishment, while strengthening our personnel through training and new hiring to support the diversification of our customer base, including overseas investors, high-net-worth individuals in Japan, funds and REITs. We will also strengthen our sales capabilities by actively forming business partnerships with established external sales companies and developing a sales-support structure through outsourcing agreements with consulting firms and others, enabling us to implement effective sales strategies in a timely manner that take each property's planning and characteristics into account.」
The company cites both training and hiring internal personnel and the use of external sales and consulting firms.