Growing Sports and Fishing Equipment Profitability through High-Margin Products and Stronger Brand Promotion
First written in FY2018. 12 of 23 entries say "Reframed", first in FY2019-Q3. Latest entry: FY2026-H1.
The Japan Wool Textile moved to the "Worse" side of this theme in 2025.
The whole theme swung hardest in 2025: 3 of 19 companies on the "Worse" side.
1 other company's latest entry also says "Reframed".
- FY2026-H1ReframedAnnual report
「The racket-sports business remained firm. The fishing-related business was sluggish.」
In the sports and fishing-tackle businesses, the racket-sports business remained firm while the fishing-related business was sluggish, resulting in divergent performance between the two areas. - FY2025ReframedAnnual report
「In the sports-related business, golf visitor numbers declined, but tennis remained at about the same level as in the previous fiscal year as school revenues increased in the Tokyo metropolitan area.」
In the sports-related business, growth in tennis school revenues in the Tokyo metropolitan area offset the decline in golf visitor numbers, leaving the overall business at about the same level as in the previous fiscal year. - FY2025-H1ReframedAnnual report
「In the sports-related business, golf visitor numbers declined, but tennis exceeded the same period of the previous year as school revenues increased in the Tokyo metropolitan area.」
In the sports-related business, golf visitor numbers declined, while tennis exceeded the same period of the previous year due to higher school revenues in the Tokyo metropolitan area. - FY2024-Q2RestatedAnnual report
「The racket-sports business performed well as the market for badminton strings recovered and new products were well received. In the fishing-related business, although there were new OEM orders for fishing line, sales remained at about the same level as in the same period of the previous year due to deteriorating market conditions after the COVID-19-related demand surge.」
The company reconfirmed that badminton strings performed well on the recovery in market conditions and new products, while the fishing-related business remained at about the same level as in the same period of the previous year despite new OEM orders. - FY2024-Q1ReframedAnnual report
「The racket-sports business performed well as the market for badminton strings recovered and new products were well received. The fishing-related business was sluggish due to deterioration in market conditions after the COVID-19-related demand surge.」
The racket-sports business performed well on the recovery in the badminton-string market and new products, while the fishing-related business was sluggish due to deteriorating market conditions after the COVID-19-related demand surge. - FY2023AdvancedAnnual report
「The racket-sports business remained firm as the market for badminton strings recovered and sales of new products were strong. Although the COVID-19-related demand surge had run its course, the fishing-related business remained at about the same level as in the previous fiscal year as OEM contract manufacturing increased.」
In the sports and fishing-tackle businesses, the recovery in the badminton-string market and new products supported the racket-sports business, while the fishing-related business remained at about the same level as in the previous fiscal year on growth in OEM contract manufacturing. - FY2023-Q3ReframedAnnual report
「The racket-sports business was sluggish due to customer inventory adjustments. Although the COVID-19-related demand surge had run its course, the fishing-related business remained at about the same level as in the same period of the previous year as OEM contract manufacturing increased.」
The racket-sports business was sluggish due to customer inventory adjustments, while the fishing-related business remained at about the same level as in the same period of the previous year as OEM contract manufacturing increased even after the COVID-19-related demand surge had run its course. - FY2023-Q2ReframedAnnual report
「The racket-sports business was sluggish due to customer inventory adjustments. Although the COVID-19-related demand surge had run its course, the fishing-related business remained at about the same level as in the same period of the previous year as OEM contract manufacturing increased.」
The racket-sports business was sluggish due to customer inventory adjustments, while the fishing-related business remained at about the same level as in the same period of the previous year as OEM contract manufacturing increased even after the COVID-19-related demand surge had run its course. - FY2023-Q1ReframedAnnual report
「The racket-sports business remained at about the same level as in the same period of the previous year, when it was sluggish due to customer inventory adjustments. The fishing-related business remained firm as contract manufacturing on an OEM basis increased.」
The racket-sports business remained at about the same level as in the same period of the previous year, when it was sluggish due to inventory adjustments, while the fishing-related business remained firm on growth in OEM contract manufacturing. - FY2022-Q2RestatedAnnual report
「The racket-sports business was sluggish due to the impact of suspended club activities and canceled tournaments during the COVID-19 pandemic. The fishing-related business remained firm, supported by strong sales of new products launched in early spring and products from the previous year.」
The company reconfirmed that the racket-sports business was sluggish due to suspended activities and canceled tournaments, while the fishing-related business remained firm on strong sales of new products and other items. - FY2022-Q1ReframedAnnual report
「The racket-sports business was sluggish due to the impact of suspended club activities and canceled tournaments associated with priority preventive measures to prevent the spread of COVID-19. The fishing-related business was also sluggish.」
The sports and fishing-related businesses, which had remained firm in the previous fiscal year with support from new products, became sluggish due to priority preventive measures, suspended club activities and canceled tournaments, among other factors. - FY2021RestatedAnnual report
「The racket-sports business was affected by the spread of COVID-19, including tournaments canceled and club activities suspended under the state of emergency, but remained firm as sales of new soft-tennis string products contributed. The fishing-related business also remained firm, supported by sales of new products.」
The company reconfirmed that the racket-sports and fishing-related businesses remained firm despite the impact of the spread of COVID-19, supported by the launch of new products. - FY2021-Q3RestatedAnnual report
「Sales of new products contributed to revenue in the racket-sports business, but could not offset the impact of the spread of COVID-19, including canceled tournaments and the suspension of club activities, and the business remained at about the same level as in the same period of the previous year. Sales of new products contributed to revenue in the fishing-related business, which remained firm.」
Although new products contributed to revenue, the racket-sports business remained at about the same level as in the same period of the previous year due to canceled tournaments and suspended club activities, while the fishing-related business remained firm. - FY2021-Q2ReframedAnnual report
「Sales of new products contributed to revenue in the racket-sports business, but could not offset the impact of the spread of COVID-19, including the suspension of club activities, and the business remained at about the same level as in the same period of the previous year. Sales of new products contributed to revenue in the fishing-related business, which remained firm.」
Sales of new products contributed to both the racket-sports and fishing-related businesses, but the racket-sports business remained at about the same level as in the same period of the previous year due to the impact of suspended club activities, while the fishing-related business remained firm. - FY2021-Q1ReframedAnnual report
「Sales of new products contributed to revenue in the racket-sports business, but could not offset the impact of the spread of COVID-19, including the suspension of club activities, and the business was sluggish. Sales of new products contributed to revenue in the fishing-related business, which remained firm.」
Although new products contributed to revenue, the racket-sports business was sluggish due to the suspension of club activities, while the fishing-related business remained firm on new products. - FY2020-Q3RestatedAnnual report
「The racket-sports and fishing-related businesses were both sluggish, largely due to the spread of COVID-19.」
The company reconfirmed that the racket-sports and fishing-related businesses were sluggish due to the impact of the spread of COVID-19. - FY2020-Q2ReframedAnnual report
「The racket-sports and fishing-related businesses were both sluggish, largely due to the spread of COVID-19.」
The racket-sports and fishing-related businesses were sluggish, largely due to the spread of COVID-19. - FY2020-Q1RestatedAnnual report
「The racket-sports business was at about the same level as in the same period of the previous year, as new soft-tennis string products offset sluggish overseas sales. The fishing-related business was also at about the same level as in the same period of the previous year, supported by the operation of the fishing park.」
New soft-tennis string products and operation of the fishing park offset sluggish overseas sales and other factors, respectively, leaving both businesses at about the same level as in the same period of the previous year. - FY2019AdvancedAnnual report
「The racket-sports business remained sluggish, but soft-tennis strings recovered in the latter half of the second half of the fiscal year on sales of new products.」
The company explained that, although the racket-sports business was sluggish, soft-tennis strings recovered in the latter half of the second half of the fiscal year on sales of new products. - FY2019-Q3ReframedAnnual report
「In the fishing-related business, fishing-tackle sales remained at about the same level as in the same period of the previous year.」
Rather than the previously reported growth in visitor numbers at the fishing park, this quarter's explanation states that fishing-tackle sales remained at about the same level as in the same period of the previous year. - FY2019-Q2RestatedAnnual report
「In the fishing-related business, fishing-tackle sales remained at about the same level as in the same period of the previous year, while Hattori Ryokuchi Waterland Fishing Park in Toyonaka, Osaka, which opened in December 2018, continued to attract visitors steadily.」
The company continues to report steady growth in visitor numbers at the fishing park, which opened in December 2018. - FY2019-Q1AdvancedAnnual report
「In the fishing-related business, fishing-tackle sales remained at about the same level as in the same period of the previous year, while Hattori Ryokuchi Waterland Fishing Park in Toyonaka, Osaka, which opened in December 2018, continued to attract visitors steadily.」
Hattori Ryokuchi Waterland Fishing Park opened in December 2018 and steadily increased visitor numbers. - FY2018First statedAnnual report
「In the consumer-related segment, which handles sporting goods and fishing tackle, we aim to increase earnings by launching distinctive, high-margin products and strengthening brand communications.」
In the sporting-goods and fishing-tackle businesses, we are proceeding with the launch of distinctive, high-margin products and stronger brand communications.