Announced details
綿半トレーディング株式会社 and 株式会社カサナチュラル develop SABOVEG, while Nikkei BP, Inc. and the Nikkei Trendy Editorial Department selected and recognised it in the rankings.
The editorial department of Nikkei Trendy, a monthly information magazine published by Nikkei BP, Inc. Other details are Not disclosed.
No. 4 in Nikkei Trendy’s “30 Hit Forecasts for 2027”
Grand Prize, Food category, “Industry Hit Forecast”
Nikkei Trendy, a monthly information magazine published by Nikkei BP, Inc. / Nikkei Trendy Editorial Department
Okinawa Prefecture, Nagano Prefecture
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
Nikkei Trendy Editorial Department, “30 Hit Forecasts for 2027”
| Item | Details |
|---|---|
| Names of Products / Services Covered | SABOVEG (サボベジ) |
| Counterparty | Nikkei Business Publications, Inc., Nikkei Trendy Editorial Department |
| Counterparty overview | The editorial department of Nikkei Trendy, a monthly information magazine published by Nikkei BP, Inc. Other details are Not disclosed. |
| Relationship with the Company | 綿半トレーディング株式会社 and 株式会社カサナチュラル develop SABOVEG, while Nikkei BP, Inc. and the Nikkei Trendy Editorial Department selected and recognised it in the rankings. |
| Launch date | Full-scale development began in 2026 (track record) |
| Applicable area | Food, Retail, Izakaya chain, Prepared-food businesses, Prepared foods and processed products |
| Award/certification name | No. 4 in Nikkei Trendy’s “30 Hit Forecasts for 2027”, Grand Prize, Food category, “Industry Hit Forecast” |
| Awarding / certifying body | Nikkei Trendy, a monthly information magazine published by Nikkei BP, Inc. / Nikkei Trendy Editorial Department |
| Location | Okinawa Prefecture, Nagano Prefecture |
| Location scale | Approximately 1,500 tsubo in total |
| Source | Nikkei Trendy Editorial Department, “30 Hit Forecasts for 2027” |
Items this document does not state (7)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Nikkei Trendy recognised its higher nutritional value compared with broccoli, versatility across a wide range of dishes, mild and easy-to-eat flavour, and expected health benefits including support for gut health.