Use and Sale of Big Data Analytics for Marketing
First written in FY2016-Q2. 12 of 16 entries say "Restated". Latest entry: FY2026-H1.
The whole theme swung hardest in 2022: 2 of 7 companies on the "Worse" side.
9 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「We have set out to “build an Asian value chain spanning the region by circulating marketing data collected through e-commerce across Asia, including product development and raw-material procurement for products desired by customers.”」
We continue to expand the use of marketing data accumulated through e-commerce toward building a value chain across Asia, including product development and raw-material procurement. - FY2024-Q1AdvancedAnnual report
「By circulating marketing data collected through e-commerce across Asia, we will build an Asian value chain spanning the region, including product development and raw-material procurement for products desired by customers.」
The uses of marketing data accumulated through e-commerce have expanded beyond conventional sales and marketing initiatives to product development and raw-material procurement in Asia. - FY2020RestatedAnnual report
「In the product planning-related business, we accelerated product proposals and the development of new customers by using big data accumulated through the e-commerce marketing business」
We have reconfirmed our policy of using big data accumulated through e-commerce to propose products and develop new customers. - FY2019-Q3RestatedAnnual report
「In our e-commerce support business, which uses expertise from the e-commerce marketing business and big data, we have promoted the development of new e-commerce businesses in connection with our business alliance with UFHD Co., Ltd. (hereinafter, “UFHD”).」
We continue to provide e-commerce support and develop new e-commerce businesses using expertise from the e-commerce marketing business and big data. - FY2019-Q2RestatedAnnual report
「Against this backdrop, our group has advanced the continuous collection and analysis of big data and pursued business development in line with market needs in its core EC marketing business.」
We have reconfirmed our policy of using big data analysis to develop businesses aligned with market needs. - FY2019-Q1RestatedAnnual report
「Against this backdrop, our group has advanced the continuous collection and analysis of big data and pursued business development in line with market needs in its core EC marketing business.」
We have reconfirmed our policy of using big data analysis to develop businesses aligned with market needs. - FY2018RestatedAnnual report
「Against this backdrop, our group has advanced the collection and analysis of big data and pursued business development in line with market needs in its core EC marketing business.」
We have reconfirmed our policy of developing an e-commerce business aligned with market needs, based on the continuous collection and analysis of big data. - FY2018-Q3RestatedAnnual report
「Against this backdrop, our group has advanced the collection and analysis of big data and pursued business development in line with market needs in its core EC marketing business.」
We have reconfirmed our policy of using the continuous collection and analysis of big data to develop businesses that address market needs. - FY2018-Q2RestatedAnnual report
「During the first six months of the current fiscal year, we implemented various marketing initiatives based on the analysis of continuously collected big data. We also increased the number of contracts with new business partners to expand the number of products handled, reviewed the products handled at each store, reorganised product genres and categories, and focused on diversifying initiatives, including partnerships, to attract more customers, thereby pursuing measures to expand sales.」
We continue marketing initiatives based on big data analysis and work to attract customers and expand sales by combining product assortment and partnership initiatives. - FY2018-Q1RestatedAnnual report
「In the e-commerce marketing business, we continued from the previous consolidated fiscal year to implement various marketing initiatives based on the analysis of continuously collected big data and actively worked to expand sales.」
We continue to pursue marketing initiatives based on big data analysis and work to expand sales. - FY2017-Q3RestatedAnnual report
「Against this backdrop, our group has continuously collected and analyzed big data to develop its core EC marketing business in response to diverse customer needs, while strengthening the operation of its リコメン堂 stores.」
We continue to use big data analysis to develop businesses that address customer needs and strengthen store operations. - FY2017-Q2RestatedAnnual report
「During the first six months of the current fiscal year, we implemented various marketing initiatives based on the analysis of continuously collected big data and worked to expand sales.」
We continue to pursue marketing initiatives based on big data analysis and work to expand sales. - FY2017-Q1RestatedAnnual report
「Against this backdrop, our group has advanced the collection and analysis of big data and pursued business development in line with market needs in its core EC marketing business.」
We continue to develop businesses that address market needs, based on big data analysis. - FY2016RestatedAnnual report
「In the e-commerce marketing business, we continued from the previous consolidated fiscal year to implement various marketing initiatives based on the analysis of continuously collected big data and actively worked to expand sales.」
We continue to pursue marketing initiatives based on big data analysis and work to expand sales. - FY2016-Q3AdvancedAnnual report
「We advanced the development of the infrastructure needed to expand sales and improve profitability, including improving the functions of our proprietary operations system (GPMS: Generation Pass Management System) and implementing additional functions, as well as improving and implementing the system for collecting and analysing big data to promote EPO (MIS: Marketing Information System).」
In addition to analysing and using big data, we are moving toward sharing e-commerce marketing data from China with MNC and using it to build a cross-border e-commerce framework. - FY2016-Q2First statedAnnual report
「We implemented various marketing initiatives based on the analysis of continuously collected big data and worked to expand sales.」
We have used continuously collected data for marketing initiatives and, since November 2015, have also sold big data by providing analytical information.