Enhancing Corporate Brand Value
First written in FY2023. 1 of 2 entries say "Advanced", first in FY2025. Latest entry: FY2025.
The whole theme swung hardest in 2025: 3 of 21 companies on the "Worse" side.
20 other companies' latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「The S!mplus home appliance series, our proprietary brand launched in 2017, exceeded cumulative shipments of 300,000 units in February 2024 and surpassed 500,000 units in July 2025, continuing to enhance corporate brand value. In the Product Planning-Related Business, we are also independently developing high-performance fibers and have obtained numerous patents, while joint development with specialized trading companies and general trading companies is progressing.」
The group disclosed specific progress in its initiatives to enhance corporate brand value, including cumulative shipments of 500,000 S!mplus units, patents for high-performance fibers, and joint development with trading companies. - FY2023First statedAnnual report
「We recognize that enhancing the value of corporate brands, including “Recommendo,” among more people is an important issue for strengthening competitiveness. In addition to expanding partner companies and broadening the range of products handled, areas in which we have traditionally invested effort, and conducting EC marketing activities using digital advertising, we will enhance 3 internet media outlets that provide useful information to support consumer purchasing decisions and promote initiatives using new channels such as social media.」
The group has expressly identified enhancing corporate brand value as an issue for strengthening competitiveness for the first time, citing expanded partners and product offerings, digital advertising, 3 internet media outlets, and social media as means of achieving this.