Maintaining the uniform price of ¥280 (excluding tax)
First written in FY2016-Q3. 11 of 16 entries say "Restated". Latest entry: 2026-09-10.
No other company in this theme has enough history to compare yet.
- FY2026-H1ReframedAnnual report
「In addition, in May 2025, we implemented a price revision in response to ongoing cost increases in order to continue providing products and services that customers find acceptable. As of now, there has been no significant decline in customer numbers, while average spend per customer has increased.」
Rather than the previous specific uniform price of ¥298, the filing states that a price revision was implemented in May 2025. The description of the uniform-price policy has shifted to an explanation of the price revision in response to rising costs and customer reactions. - FY2023RestatedAnnual report
「We provide all products at a uniform price.」
Although no specific price level is stated, the company continues its policy of offering all products at a uniform price. - FY2022SoftenedAnnual report
「We have focused on using Japanese ingredients to provide customers with excitement and surprise through low-priced, high-value service and to enhance food safety and security.」
This filing does not specify the previous concrete uniform price of ¥298; instead, it describes the concepts of “low price and high value” and uniform pricing. - FY2021RestatedAnnual report
「Our group values the founding spirit and, under the unchanged founding philosophy of “wanting to brighten the world,” or “U-nobore,” operates the yakitori restaurant 鳥貴族 under the concept of “the excitement of a ¥298 pre-tax uniform price.”」
The company reconfirms providing the value of a ¥298 pre-tax uniform price as the group’s business concept. - FY2021-Q1RestatedAnnual report
「Under the philosophy of “Brightening the world through yakitori restaurants,” we operate the yakitori restaurant 鳥貴族 under the concept of “the excitement of a ¥298 pre-tax uniform price.”」
The company reconfirms providing the value of a ¥298 pre-tax uniform price as its business concept. - FY2018-Q3RestatedAnnual report
「After comprehensively considering economic factors, including rising labor costs, the risk of higher procurement prices and the impact of revisions to the Liquor Tax Act, we revised the uniform price from ¥280 pre-tax to ¥298 pre-tax in October 2017. We will make every effort to continue earning customer support at the new uniform price.」
The company reconfirms its policy of setting the uniform price at ¥298 pre-tax and its efforts to earn customer support at the new price. - FY2018-Q2RestatedAnnual report
「After comprehensively considering economic factors, including rising labor costs, the risk of higher procurement prices and the impact of revisions to the Liquor Tax Act, we revised the uniform price from ¥280 pre-tax to ¥298 pre-tax in October of last year. We will make every effort to continue earning customer support at the new uniform price.」
The company reconfirms its policy of setting the uniform price at ¥298 pre-tax and its efforts to earn customer support at the new price. - FY2018-Q1ReframedAnnual report
「After comprehensively considering economic factors, including rising labor costs, the risk of higher procurement prices and the impact of revisions to the Liquor Tax Act, we revised the uniform price from ¥280 pre-tax to ¥298 pre-tax in October. We will make every effort to continue earning customer support at the new uniform price.」
The ¥280 pre-tax uniform price level was discontinued, while the uniform-price model itself was maintained and the price was revised to ¥298 pre-tax. - FY2017RestatedAnnual report
「While allowing customers to enjoy choosing products at a uniform price, we are developing restaurants that can impress customers by improving taste, quality and service,」
The company reconfirms the provision of all products at a uniform price as its basic business concept. - FY2017-Q3RestatedAnnual report
「In addition, amid various changes in economic conditions, we pursued higher productivity and worked to improve profit margins while maintaining our existing quality and service in order to maintain the ¥280 pre-tax uniform price.」
The company continues its policy of maintaining the ¥280 pre-tax uniform price despite changes in economic conditions. - FY2017-Q2RestatedAnnual report
「In addition, amid various changes in economic conditions, we launched a productivity improvement project to maintain the ¥280 pre-tax uniform price. While maintaining our existing quality and service, we worked to improve profit margins.」
The company continues its policy of maintaining the ¥280 pre-tax uniform price despite changes in economic conditions. - FY2017-Q1RestatedAnnual report
「In addition, amid various changes in economic conditions, in order to maintain the ¥280 pre-tax uniform price,」
The company reconfirms its policy of maintaining the ¥280 pre-tax uniform price despite changes in economic conditions. - FY2016RestatedAnnual report
「We strive to differentiate ourselves from competitors by creating added value through the pursuit of high value while maintaining the ¥280 pre-tax price through more efficient business operations.」
The company reiterates, as an issue to address, its basic policy of pursuing high value while maintaining the ¥280 pre-tax uniform price. - FY2016-Q3First statedAnnual report
「In addition, under the slogan “Let’s preserve the ¥280 pre-tax uniform price,”」
The company states that preserving the ¥280 pre-tax uniform price was a slogan and that it actually maintained the price.