Sales Constraints Resulting from Amazon SKU Consolidation and FBA Stockouts
First written in FY2024-Q2. 2 of 3 entries say "Materialised", first in FY2024-Q2. Latest entry: FY2024.
Shirohato moved to the "Worse" side of this theme in 2023, 2 years before the typical company in this theme (2025).
The whole theme swung hardest in 2023: 2 of 8 companies on the "Worse" side.
2 other companies' latest entry also says "Materialised".
- FY2024MaterialisedAnnual report
「●Amazon: The shopping cart win rate for higher-priced NB (national brand) products declined, reducing average spend per customer. Although the Company attempted to offset this by strengthening FBA (Fulfillment by Amazon) inventory for PB (private brand) products and implementing advertising initiatives, sales declined slightly to 97.1% of the previous fiscal year's level.」
The decline in the shopping cart win rate for NB products and the decrease in average spend per customer continued. Despite strengthening FBA inventory and implementing advertising initiatives, sales were 97.1% of the previous fiscal year's level. - FY2024-Q3ReframedAnnual report
「On Amazon, the shopping cart win rate has declined due to the price gap between NB (national brand) products and competing sellers' prices. However, traffic and the number of purchases remained strong as a result of advertising initiatives, and sales grew slightly to 102.6% year on year.」
In addition to the previous constraints from product-number consolidation and FBA stockouts, the decline in the shopping cart win rate caused by price gaps between NB products and competing sellers was identified as a constraint on Amazon sales. Meanwhile, advertising initiatives brought sales to 102.6% year on year. - FY2024-Q2MaterialisedAnnual report
「On Amazon, the shopping cart win rate declined as a result of Amazon's product-number consolidation, and FBA stockouts occurred for some products, but」
The shopping cart win rate declined as a result of Amazon's product-number consolidation, and FBA stockouts occurred for some products.