Contents of this document
- Assessment of first-half results against plan: revenue was slightly below plan but within a recoverable range, while operating income exceeded plan
- Full-year forecast: left unchanged after incorporating second-half expense execution and uncertainty in the business environment
- Decline in gross margin: higher product costs, lower direct-shipment sales, and differences in accounting treatment compared with inventory sales
- Situation in the Middle East and the Strait of Hormuz: the impact is limited at present, but a prolonged situation could affect prices, delivery dates and lead times
- Changes to major KPIs: in response to changes in the search environment caused by AI, the company shifted its focus from website traffic to social media followers
- Deconsolidation: the sale of a subsidiary resulted in a shift to non-consolidated accounting and had a positive impact on profit levels
- M&A policy: pursuing opportunities with a focus on synergies in market share, intellectual property and human resources
- Shareholder returns: the dividend forecast is undetermined, but the company intends to work to return profits to shareholders
- Increase in gross profit due to higher sales+¥58 million
- Decline in Gross Profit Margin-¥52 million
- Advertising expenses+¥56 million
- Warehouse expenses+¥40 million
- Temporary expenses associated with the head office relocation+¥56 million
- Personnel expenses−¥56 million
- Rent and other expenses-¥29 million
- Depreciation-¥14 million
- Other+¥19 million
- Full-scale entry into the home appliance category and the launch of the “Inviera Built-in Refrigerator”
- Launch of new products, including the full-ceramic kitchen “Geora” and slab tiles
- Introduction of “mirAIs,” a common indicator for measuring the level of AI utilization
- Assignment of the AI employee “Mira Nina” to customer service operations
- Production of a financial results presentation video featuring an AI avatar
- Strengthening social media and content activities and improving operational efficiency through AI
- Pursuit of M&A opportunities with an emphasis on synergies with existing businesses
- Key official social media followers and other metrics36.9 10,000 peopleYear on year against the same period last yearIncreased
- Awareness among the general population19.5 %Year on year against the same period last yearIncreased
- Awareness among people considering home purchases or renovations7.9 %Year on year against the same period last yearIncreased
- Number of entries for the Miratap Design Award427 items
- Consecutive years receiving an iF Design Award12 consecutive years
- Cumulative number of iF Design Awards received46 Products
| Item | Details |
|---|---|
| Document type | Earnings presentation |
| Fiscal Period Covered | Second quarter of the fiscal year ending September 2026 |
| Net Sales | ¥7,886 million (YoY +2.0%) |
| Operating profit | ¥269 million |
| Ordinary income | ¥249 million |
| Net income | ¥211 million |
| Gross Profit Margin | Rate 37.3% / Year-on-year change (points) Down 0.7 percentage points (38.0% in the same period of the previous year) |
| Operating profit margin | Rate 3.4% / Year-on-year change (points) Improved by 4.9 percentage points (−1.5% in the same period of the previous year) |
| Results for the three months of the current quarter | Net Sales ¥4,063 million |
| Full-year earnings forecast | Net Sales ¥17,035 million / Gross profit ¥6,430 million / Operating profit ¥352 million / Ordinary income ¥324 million / Interim net income ¥227 million / EBITDA ¥591 million |
| Progress against full-year forecast | Net Sales 46.3% / Gross profit 45.7% / Operating profit 76.3% / Ordinary income 76.9% / Interim net income 93.2% / EBITDA 63.3% |
| Self-assessment against the plan | Net sales were slightly behind plan, while operating income was ahead of plan and progressing well |
| Breakdown of Factors Affecting the Change | Factors Increase in gross profit due to higher sales / Amount +¥58 million, Factors Decline in Gross Profit Margin / Amount -¥52 million, Factors Advertising expenses / Amount +¥56 million, Factors Warehouse expenses / Amount +¥40 million, Factors Temporary expenses associated with the head office relocation / Amount +¥56 million, Factors Personnel expenses / Amount −¥56 million, Factors Rent and other expenses / Amount -¥29 million, Factors Depreciation / Amount -¥14 million, Factors Other / Amount +¥19 million |
| Key KPIs | Indicator name Key official social media followers and other metrics / Value 36.9 10,000 people / Year on year against the same period last year Increased, Indicator name Awareness among the general population / Value 19.5 % / Year on year against the same period last year Increased, Indicator name Awareness among people considering home purchases or renovations / Value 7.9 % / Year on year against the same period last year Increased, Indicator name Number of entries for the Miratap Design Award / Value 427 items / Year on year against the same period last year Not disclosed, Indicator name Consecutive years receiving an iF Design Award / Value 12 consecutive years / Year on year against the same period last year Not disclosed, Indicator name Cumulative number of iF Design Awards received / Value 46 Products / Year on year against the same period last year Not disclosed |
| Unit price and quantity metrics | The company explained that average order value and order frequency increased, but the figures are Not disclosed |
| Number of employees | Number of Employees 285 people / Change during the period Down 4 people (−1.38%) from the end of the previous fiscal year / Hiring plan Not disclosed |
| Medium-term management plan targets | Target value FY2027 revenue of 170 (as shown in the graph) / Target fiscal year FY2027 / Comparison with actual results The graph compares this with the FY2026 plan of 167 |
| Market Size / Share | Includes a comparison of the annual sales of competitors and growth rates for the home renovation market and new housing starts. Specific market size and market share figures are Not disclosed |
| Key points of the Q&A | Assessment of first-half results against plan: revenue was slightly below plan but within a recoverable range, while operating income exceeded plan, Full-year forecast: left unchanged after incorporating second-half expense execution and uncertainty in the business environment, Decline in gross margin: higher product costs, lower direct-shipment sales, and differences in accounting treatment compared with inventory sales, Situation in the Middle East and the Strait of Hormuz: the impact is limited at present, but a prolonged situation could affect prices, delivery dates and lead times, Changes to major KPIs: in response to changes in the search environment caused by AI, the company shifted its focus from website traffic to social media followers, Deconsolidation: the sale of a subsidiary resulted in a shift to non-consolidated accounting and had a positive impact on profit levels, M&A policy: pursuing opportunities with a focus on synergies in market share, intellectual property and human resources, Shareholder returns: the dividend forecast is undetermined, but the company intends to work to return profits to shareholders |
| New initiatives | Full-scale entry into the home appliance category and the launch of the “Inviera Built-in Refrigerator”, Launch of new products, including the full-ceramic kitchen “Geora” and slab tiles, Introduction of “mirAIs,” a common indicator for measuring the level of AI utilization, Assignment of the AI employee “Mira Nina” to customer service operations, Production of a financial results presentation video featuring an AI avatar, Strengthening social media and content activities and improving operational efficiency through AI, Pursuit of M&A opportunities with an emphasis on synergies with existing businesses |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The increase in average order value and order frequency, particularly among loyal customers; the absence of the large advertising investment related to the corporate name change and one-time costs associated with the warehouse and head office relocations incurred in the previous year; and the efficient execution of SG&A expenses following a detailed review of cost effectiveness.