Announced details
Women's fashion; e-commerce and online retail
3-2-1 Ishibashi, Ikeda, Osaka
¥10,990 (tax included)
¥11,990 (tax included)
The company says it will develop Lilymel into the next earnings pillar in its brand portfolio and link it to sustainable business growth, but no specific amount is disclosed.
The company does not address Contract Value.
Article published on 12 February 2026, “Notice Regarding the Refresh of 夢展望's Brand Strategy and Changes to Its Corporate Logo”
| Item | Details |
|---|---|
| Names of Products / Services Covered | Rose, Lilymel, DearMyLove |
| Offering price | ¥10,990 (tax included), ¥11,990 (tax included) |
| Launch date | 27 August 2026 (scheduled; rebranding and new product launch) |
| Applicable area | Women's fashion; e-commerce and online retail |
| Location | 3-2-1 Ishibashi, Ikeda, Osaka |
| Impact on Business Performance | The company says it will develop Lilymel into the next earnings pillar in its brand portfolio and link it to sustainable business growth, but no specific amount is disclosed. |
| Source | Article published on 12 February 2026, “Notice Regarding the Refresh of 夢展望's Brand Strategy and Changes to Its Corporate Logo” |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.As "Rose" has grown into one of the company's flagship brands, its name is being reviewed in favour of one that is easier to distinguish from other information and more clearly evokes the brand, with the aim of expanding recognition and achieving further growth.