Announced details
Apparel, footwear and miscellaneous goods. The Sankeng subculture, including jirai-kei and ryosan-gata styles, Lolita fashion, hanfu and Japanese school uniforms.
Total sales of 174,151 yuan over six days, equivalent to 87% of the monthly target of 200,000 yuan. One product number recorded sales of more than 2,000 units, one product accounted for 13% of store sales, and the top 10 products accounted for 52% of sales.
Total sales of 174,151 yuan over the six days from the pre-opening on 30 April 2026 through 5 May
A partner in store operations. Capital and personnel relationships are not disclosed.
A partner familiar with local conditions. Other information, including its location, representative, business activities, capital and year of establishment, is not disclosed.
2nd floor, Tianfu Hong Shopping Center, 18 Higashi-Mikado Street, Jinjiang District, Chengdu
The impact of the Chengdu store on financial results is not disclosed. Total store sales of 174,151 yuan over the six days are disclosed.
The company does not address Contract Value / Offering price.
| Item | Details |
|---|---|
| Names of Products / Services Covered | 夢展望 Chengdu Tianfu Hong, DearMyLove |
| Counterparty | 萌宇宙 |
| Counterparty overview | A partner familiar with local conditions. Other information, including its location, representative, business activities, capital and year of establishment, is not disclosed. |
| Relationship with the Company | A partner in store operations. Capital and personnel relationships are not disclosed. |
| Launch date | 1 May 2026 (actual; pre-opening on 30 April 2026) |
| Applicable area | Apparel, footwear and miscellaneous goods. The Sankeng subculture, including jirai-kei and ryosan-gata styles, Lolita fashion, hanfu and Japanese school uniforms. |
| Location | 2nd floor, Tianfu Hong Shopping Center, 18 Higashi-Mikado Street, Jinjiang District, Chengdu |
| Location scale | More than 150 styles (SPUs) |
| Quantitative Effects | Total sales of 174,151 yuan over six days, equivalent to 87% of the monthly target of 200,000 yuan. One product number recorded sales of more than 2,000 units, one product accounted for 13% of store sales, and the top 10 products accounted for 52% of sales. |
| Usage history | Total sales of 174,151 yuan over the six days from the pre-opening on 30 April 2026 through 5 May |
| Impact on Business Performance | The impact of the Chengdu store on financial results is not disclosed. Total store sales of 174,151 yuan over the six days are disclosed. |
Items this document does not state (7)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To roll out in regional cities the operating model established in Shanghai, which combines customer referrals from social media with a locally self-contained supply structure, and to increase the conversion rate and brand awareness in Chengdu, a hub for younger consumers and the Sankeng subculture.